Business · Companies · 2 hrs ago
Emart Expands Low-Price Wow Shop With 12,000 Products
South Korean retailer Emart is expanding its Wow Shop discount home-goods business.
The move comes as Daiso has built a strong position selling a wide range of low-priced everyday items.
Wow Shop will offer about 12,000 newly developed products, with 7,000 to 8,000 items chosen for each store.
Products will include kitchen goods, beauty items, health supplements, toys, pet supplies and electronics.
Prices will range from 1,000 to 10,000 won, and about 60% of the new products will cost 2,000 won or less.
Emart will open stores at Starfield Market Wolgye and Emart Eunpyeong on October 22.
It plans five medium-to-large stores by the end of the year and will also add Wow Shop sections inside Emart and Emart Everyday stores.
Emart is expanding its low-price Wow Shop, adding about 12,000 newly developed products across categories including beauty, health supplements and electronics.
Two 100-pyeong stores are scheduled to open on October 22 at Starfield Market Wolgye and Emart Eunpyeong.
Prices will range from 1,000 won to 10,000 won, and about 60% of the developed products will cost 2,000 won or less.
Each store is expected to carry 7,000 to 8,000 products, compared with about 1,300 items during the pilot operation.
Emart plans to open a Wow Shop at Starfield Market Gunsan on October 30 and reach five medium-to-large stores by the end of the year.
- Who
- Emart is expanding its Wow Shop low-price household-goods business.
- What
- It is opening two stores and adding about 12,000 newly developed products.
- When
- The two stores are scheduled to open on October 22, 2026.
- Where
- At Starfield Market Wolgye and Emart Eunpyeong in South Korea.
- Why
- Emart aims to add non-food items to its grocery offering, broaden customers’ shopping choices and encourage store visits.
This story does not have two clearly opposing sides.
Wow Shop began pilot operations, focused on about 1,300 imported household goods.
Two 100-pyeong Wow Shop stores are scheduled to open at Starfield Market Wolgye and Emart Eunpyeong.
Emart plans to open another Wow Shop at Starfield Market Gunsan.
Emart plans to increase the number of medium-to-large Wow Shop stores to five.
- Newly developed products
- About 12,000
- Products per store
- 7,000–8,000
- Price range
- 1,000–10,000 won
- Products priced at 2,000 won or less
- About 60% of developed products
- H&B assortment
- About 790 products
- Low-priced appliances
- About 300 items priced at 5,000 won or less
What people are saying
Expanding opportunities to buy good products at reasonable prices is a core value that Emart pursues
We will continue to strengthen our ultra-low-price household goods assortment so customers are satisfied with both price and quality