Business · Economy · 9 hrs ago
Spanish shoppers plan to spend less on Black Friday
A survey by Spain’s consumer group OCU found that 76% of Spanish consumers plan to shop this Black Friday, two percentage points fewer than in 2025.
Shoppers expect to spend an average of €196 per person, down from €219 last year, amid rising prices and tighter household finances.
Fashion is the most popular category, while online shopping remains the main way people plan to buy.
Six in ten respondents expect to use the sales to get some Christmas shopping done early.
Seven in ten question whether discounts are genuine, saying some shops raise prices before applying reductions.
OCU says past checks found that discounts rarely use the lowest price from the previous 30 days, as required by law.
The group will track 14,000 electronics and appliance prices and urges shoppers to check price histories and report possible abuses to consumer authorities.
The share of Spaniards planning to shop during Black Friday has fallen to 76%, two percentage points below 2025.
Their planned average spending is €196 per person, down from €219 last year.
The OCU survey says rising prices and tighter economic circumstances are weighing on planned purchases.
Clothing, footwear and accessories remain the most popular category, while online shopping remains the leading channel.
The OCU warns that some advertised discounts may not reflect genuine reductions and plans to track 14,000 prices.
- Who
- Spanish consumers surveyed by the OCU.
- What
- Planned Black Friday spending has fallen, with 76% intending to shop and average planned spending of €196 per person.
- When
- For the upcoming Black Friday; the article was published on 13 November 2026.
- Where
- Spain.
- Why
- Respondents cited rising prices and tighter economic circumstances as factors discouraging purchases.
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- Planned shoppers
- 76% of Spaniards, down two percentage points from 2025
- Planned average spending
- €196 per person, compared with €219 in 2025
- Leading category
- Fashion, planned by 58% of consumers
- Leading channel
- Online shopping, chosen by 58% of respondents
- Prices to be tracked
- 14,000 electronics and appliance prices