Politics · China · 17 hrs ago

China Moves to Curb Harmful Price Wars With Proposed Price Law Changes

China Moves to Curb Harmful Price Wars With Proposed Price Law Changes

China is preparing changes to its Price Law after a State Council executive meeting discussed and approved a draft revision in principle.

The proposed rules target businesses that sell below cost to drive rivals out or dominate a market, rather than ordinary discounts.

The issue has grown in some industries, where companies and online platforms have pushed sellers into repeated rounds of price cuts.

The draft would clarify which pricing practices break the rules and set out legal responsibilities, while also improving procedures for government-set prices.

The aim is to stop harmful price wars without blocking fair discounts driven by better technology or efficiency.

The commentary says such price wars can squeeze firms’ ability to invest and may leave consumers with lower-quality goods or weaker after-sales service.

Authorities are expected to develop supporting rules and tighten oversight, including checks on costs and pricing practices on online platforms.

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What people are saying

Jin GuanpingEconomic Daily author
The core of governing disorderly low-price competition is not to oppose price cuts or deny good quality at low prices.
via China News Service
Governance is not a case of “one intervention and everything dies”; it clears obstacles to healthy competition and gives businesses focused on innovation room to survive and grow.
via China News Service