Entertainment · Celebrity · 5 hrs ago
Selena Gomez and Demi Lovato reunite for Rare Beauty campaign
Selena Gomez and Demi Lovato appeared together in a Rare Beauty campaign that revisited their Disney-era friendship.
The two first met as children on “Barney & Friends” and later became close while working for Disney.
Their friendship cooled over several years, and Lovato said in 2020 that they were no longer friends, while still expressing love for Gomez.
A source says they have since patched things up but are not best friends and will not be as close as they once were.
A Rare Beauty marketing executive said she pitched the reunion idea, which drew on nostalgia for the pair’s old videos and “Princess Protection Program.”
The campaign was credited with more than 500 million views across platforms, but the sources do not say whether the pair plan to work together again.
Selena Gomez and Demi Lovato reunited for a Rare Beauty campaign released on Oct. 28, 2026.
The campaign recreated their 2009 “Princess Protection Program” poster and brought back their webcam-vlog style.
A source told Page Six the reunion was business, not evidence that the two are best friends.
Rare Beauty marketing executive Tyra Booker said she pitched the campaign idea during her first week at the company.
The campaign drew more than 500 million views across platforms, according to Booker.
- Who
- Selena Gomez and Demi Lovato, for Rare Beauty.
- What
- They reunited for a campaign that revisited their Disney-era roles and vlog style.
- When
- The collaboration was released on Oct. 28, 2026.
- Where
- Not stated.
- Why
- Rare Beauty’s team wanted to tap into nostalgia for the pair’s Disney-era friendship, according to Tyra Booker.
Rare Beauty campaign’s portrayal
Page Six source’s account
Relationship
Rare Beauty campaign’s portrayal
The campaign used the tagline “Best friends that are still making each other blush.
Page Six source’s account
The source said they are not best friends and will never be as close as they once were.
Meaning of reunion
Rare Beauty campaign’s portrayal
Rare Beauty’s campaign drew on nostalgia for the friendship viewers watched during the Disney era.
Page Six source’s account
The source said the reunion was strictly business and was no indication of their current friendship status.
Gomez and Lovato first met on “Barney & Friends.
The pair appeared together in “Princess Protection Program,” whose poster they later recreated for the campaign.
Lovato said they were no longer friends, while adding that she would always have love for Gomez.
Lovato married musician Jordan “Jutes” Lutes in Santa Barbara, California.
Gomez married music producer Benny Blanco in Santa Barbara, California.
Gomez and Lovato collaborated on the Rare Beauty campaign.
- Campaign date
- Oct. 28, 2026
- Campaign concept
- Recreated “Princess Protection Program” poster and webcam-vlog style
- Campaign views
- More than 500 million across every platform, according to Tyra Booker
- Idea pitched by
- Tyra Booker, Rare Beauty assistant vice president of integrated marketing
- Lovato’s wedding
- May 25, 2025, in Santa Barbara, California
- Gomez’s wedding
- Sept. 27, 2025, in Santa Barbara, California
1 source
What people are saying
Demi and Selena are not best friends. They’ve patched things up enough to be in a better place. They will never be as close as they once were
With over 500M+ views across every platform, it’s proved to be more than a beauty campaign but a cultural moment
Best friends that are still making each other blush