Entertainment · Gaming · 1 hr ago
Fans Take Save Mass Effect Campaign Truck to EA Headquarters
We are Mass Effect brought a Save Mass Effect billboard truck to EA’s headquarters in Redwood City, California.
The campaign calls attention to BioWare’s closure and the pause of Mass Effect games.
Organizers say they want to make visible the people affected by the changes, as well as the community’s support for the franchise.
The truck has a QR code and website address directing people to SaveMassEffect.com.
Another billboard is planned near BioWare’s former offices, and a final one is scheduled to drive near The Game Awards next month.
The fan group is also preparing a video for N7 Day on November 7, featuring fans, actors and contributors, including Jennifer Hale and Mark Meer.
It is also encouraging players to join N7 Play Day and raise Steam player numbers for Mass Effect: Legendary Edition.
Mass Effect fans brought a mobile billboard truck displaying the #SaveMassEffect message to EA and EA Sports headquarters in Redwood City, California.
The group We are Mass Effect said the campaign aims to raise awareness and make support for affected people visible.
The truck included a QR code and website URL directing people to SaveMassEffect.com.
The campaign comes after EA put Mass Effect games on hold and BioWare was shuttered.
The group said another mobile billboard would appear near BioWare’s former offices, with a final billboard planned for The Game Awards next month.
- Who
- We are Mass Effect, a group of Mass Effect fans, organized the truck campaign with Kala Elizabeth.
- What
- They brought a mobile billboard displaying the #SaveMassEffect message to EA’s headquarters.
- When
- November 6, 2026.
- Where
- EA and EA Sports headquarters in Redwood City, California.
- Why
- The group said it wanted to raise awareness, make support visible and draw attention to people affected by BioWare’s closure and the game’s cancellation.
We are Mass Effect campaign
Detractors
Effectiveness
We are Mass Effect campaign
The group said the campaign would raise awareness and make support for affected people visible.
Detractors
Detractors warned that the campaign’s momentum would not persuade the publisher to change course.
The group announced that its mobile billboard truck was outside EA and EA Sports headquarters.
The group said another mobile billboard would appear near BioWare’s former offices and that it was preparing a video for N7 Day.
The group planned to launch a final billboard during The Game Awards.
- Location
- EA and EA Sports headquarters, Redwood City, California
- Campaign message
- #SaveMassEffect
- Website
- SaveMassEffect.com
- Next planned billboard
- Near BioWare’s former offices
- Final billboard
- During The Game Awards next month
What people are saying
We wanted to bring the movement into the physical world and make that support visible.
We want to remind people that real people have been impacted by the closure of BioWare and the cancellation of the game.
spread the word and bring as much attention to the movement as possible
I don't have any plans to crowdfund more billboards because these were already exhausting
Posts on X
🚨 WE ARE BACK ON THE STREETS Together with @kalaelizabeth, our first mobile billboard is now outside EA's HQ and EA Sports HQ. 📸 If you're nearby, send us pictures! Please don't enter EA's property. #SaveMassEffect
Our first #SaveMassEffect mobile billboard is outside of EA HQ and EA Sports HQ in Redwood! Go get a picture! (do not go into EA if you do)