Business · Companies · 9 hrs ago
Inside Decathlon’s product development centres near Lille
Decathlon develops sports equipment at specialised centres, including its main cycling hub near Lille, France.
The hub, known as B'Twin Village, brings together the company’s cycling design teams, workshops, laboratories and offices.
It covers 80,000 square metres and is based in a renovated former factory.
Researchers test products there, while visitors can use public areas and cycling circuits; a new shirt with an integrated airbag was recently presented.
Nearby, Kipstadium is a 45,000-square-metre centre focused on Kipsta, Decathlon’s team-sports brand.
Its researchers work on products such as football boots and balls, and its indoor and outdoor sports facilities are also open to local people.
These centres show how Decathlon combines product research with real-world testing before equipment is sold around the world.
Decathlon’s main cycling development centre is B'Twin Village, near Lille in northern France.
The 80,000-square-metre complex houses the company’s headquarters, design teams, workshops, laboratories and bicycle-brand offices.
Products developed there are sold across five continents, while its laboratories and offices are closed to the public.
A few kilometres away, Kipstadium is a 45,000-square-metre centre focused on Kipsta team sports and product innovation.
Both centres include facilities used to test products, and some Kipstadium sports facilities are open to local residents.
- Who
- Decathlon, the French sports equipment group, develops products at its centres.
- What
- The story describes the company’s product development centres, including its main cycling centre and a team-sports centre.
- When
- Not stated
- Where
- B'Twin Village and Kipstadium, near Lille in northern France.
- Why
- The centres support research, experimentation and product testing.
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- B'Twin Village area
- 80,000 square metres covered
- Kipstadium area
- 45,000 square metres
- Development centres
- A dozen specialised centres
- B'Twin Village bicycle brands
- B'Twin, Van Rysel and Rockrider
- Products developed there
- Sold on five continents