Entertainment · TV & Streaming · 13 hrs ago
Italy’s Rai buys rights to the new Baywatch series
Italy’s Rai has bought the rights to show the new Baywatch series in Italy.
The 12-episode reboot stars Stephen Amell and a new cast of lifeguards.
It brings back the beach-rescue setting of the original show, which aired decades ago.
Rai’s deal is a second-window arrangement, following Prime Video Italy’s first rights window.
Prime Video also has rights to the series in several other markets, while separate deals cover the UK and Ireland and Australia.
The reboot is co-produced by Fremantle and Fox Entertainment.
It is due to debut on Fox in January 2027.
Italy’s Rai has bought a second-window deal for the new Baywatch series.
The deal follows the series’ first window on Prime Video Italy.
The 12-episode reboot stars Stephen Amell, Brooks Nader and Noah Beck.
The series is set to debut on Fox in January 2027.
Fremantle handles international sales, while Fox Entertainment Global holds domestic distribution rights.
- Who
- Italy’s Rai bought the rights. Fremantle is the international distributor.
- What
- Rai secured a second-window deal for the new Baywatch series.
- When
- The deal was announced on October 12, 2026.
- Where
- The deal is for Italy.
- Why
- Not stated.
This story does not have two clearly opposing sides.
Prime Video Italy held the series’ first window in Italy.
Deadline reported that Rai had bought a second-window deal for the series.
The series is set to debut on Fox.
- Episodes
- 12
- Rai deal
- Second-window rights for Italy
- Lead cast
- Stephen Amell, Brooks Nader and Noah Beck
- Fox debut
- January 2027
What people are saying
Securing a major second-window deal with Rai 2 for Baywatch, even before the series has launched, is a real testament to the strength of the brand and the huge appetite we’re seeing for it internationally.









