Business · Companies · 4 hrs ago
Jinju mascot store sales rise 36% to 325 million won
Hamostore in Jinju sold 325 million won in goods through October 18, a 36% increase on the same period last year.
The shop sells tourist products featuring Hamo, Jinju’s otter-inspired tourism mascot.
It is located inside Jinju Castle, in South Korea’s South Gyeongsang province.
During the October 3–18 Namgang Yudeung Festival, the store made about 104 million won in sales, topping 100 million won for the second year in a row.
The store expanded its range, increasing its suppliers from 13 to 31 and its products from 77 to 147, while average spending per customer also rose.
Jinju plans to develop 10 more products by year-end as it works to grow the shop as a hub for local cultural and tourism goods.
Jinju’s Hamo Store recorded sales of 325 million won through the end of the Jinju Namgang Yudeung Festival on Oct. 18.
Sales were about 85 million won, or 36%, higher than in the same period last year.
The store made about 104 million won during the 16-day festival, topping 100 million won for the second consecutive year.
Average spending per customer rose 11.8%, while the range of products and participating vendors expanded.
- Who
- Hamo Store, a tourism-goods outlet in Jinju, South Korea.
- What
- It recorded sales of 325 million won, up 36% from the same period last year.
- When
- Through Oct. 18, 2026, the end of the Jinju Namgang Yudeung Festival.
- Where
- The store is on the first floor of Hoguk Maru at Jinju Fortress, in Jinju, South Korea.
- Why
- The city said product variety and expanded sales channels helped drive growth.
This story does not have two clearly opposing sides.
The Jinju Namgang Yudeung Festival ran for 16 days, and Hamo Store made about 104 million won in sales during the festival.
By the festival’s end, Hamo Store had recorded cumulative sales of 325 million won for the year.
- Year-to-date sales
- 325 million won through Oct. 18
- Year-on-year increase
- About 85 million won, or 36%
- Festival sales
- About 104 million won over 16 days
- Average customer spending
- 24,000 won, up 11.8%
- Participating vendors
- 31, up from 13
- Products on sale
- 147 types, up from 77
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What people are saying
We will develop it into a sales hub for cultural and tourism products representing Jinju, including by developing 10 new tourism products by the end of the year.