Business · Trade · 5 hrs ago
Singapore firm offers Chinese businesses support for entering Southeast Asia
Chinese companies are increasingly taking their products, technology and services into Southeast Asia, including markets such as Malaysia, Indonesia and Vietnam.
OA Group CEO Zheng Zhixiong says smaller firms often lack the money, local contacts and expertise to handle that expansion on their own.
They may also need to adapt their business models to local customer expectations and rules.
Singapore can serve as a base to test a market and manage regional operations, rather than simply as a place to register a company.
Zheng says companies exploring one market or a few short-term projects may not need a regional headquarters, but the hub can help when business spans several countries.
OA Group says it supports firms with market research, company setup, accounting, tax compliance and local business connections.
The company plans to focus its China work on Shanghai, Hangzhou and the surrounding region, while helping Chinese firms enter Southeast Asia and Southeast Asian firms reach China.
OA Group, a Singapore-based firm, offers Chinese businesses support for entering Southeast Asian markets.
Chief executive Zheng Zhixiong says smaller firms often lack the money, local knowledge and networks needed to expand across the region.
He presents Singapore as a base for testing business models and coordinating operations across Southeast Asia.
OA Group’s services include market research, company setup, compliance support and introductions to local industry contacts.
The firm says it has teams in Singapore and Malaysia and more than ten staff in Shanghai and Hangzhou.
- Who
- OA Group, led by chief executive Zheng Zhixiong, supports Chinese businesses.
- What
- It provides advice and services to help companies enter Southeast Asian markets.
- When
- Zheng discussed the company’s work during the ninth China International Import Expo in 2026.
- Where
- The support is based on Singapore and covers Southeast Asian markets.
- Why
- Chinese firms, especially smaller ones, may lack the resources, market knowledge and local networks needed to expand abroad.
This story does not have two clearly opposing sides.
OA Group moved all its delivery tools to the cloud and adopted paperless operations.
The company began applying its experience to clients, including helping a trade distributor adopt cloud accounting and improve financial and inventory processes.
OA Group began a systematic effort to build AI capabilities.
Zheng spoke at events linked to the ninth China International Import Expo about helping Chinese companies expand into ASEAN markets.
- Base
- Singapore
- China offices
- Shanghai and Hangzhou
- Local team
- More than ten staff in Shanghai and Hangzhou
- Cloud accounting result
- A client’s closing time fell from 45 days to 7 days, without adding finance staff
- AI research preparation
- Tasks that took three to five working days could be completed within eight hours, according to the team
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What people are saying
Companies focus on technology and solutions; we solve how to enter the market and how to build a business.
If you are only testing a single market or taking on occasional short-term projects, focus first on developing customers and controlling costs; there is no need to build a structure too early.
AI is not simply a tool for improving efficiency for me, but a tool for upgrading value; what ultimately sets people apart is their experience, the depth of their questions and the quality of their delivery.
We are building a two-way channel for economic and trade ties.