Business · Companies · 2 hrs ago
Lotte Chilsung refreshes Seoljoongmae plum wine with no sugar
Lotte Chilsung has refreshed its Seoljoongmae plum wine in South Korea.
The company says the new version has 0g of sugar and 12% alcohol, with a lower alcohol content than before.
It contains 39% plum-infused wine to strengthen the fruit’s taste and aroma.
Lotte Chilsung says it uses fresh plums harvested in Gwangyang, South Jeolla Province, and sorts them five times before infusion.
The changes reflect consumer interest in checking ingredients and sugar content, while the bottle design has also been updated.
The company aims to attract younger consumers as well as people who already drink fruit wine.
Lotte Chilsung Beverage has refreshed its Seoljoongmae plum wine with zero sugar and a lower alcohol content.
The relaunched drink contains 0 grams of sugar and has an alcohol content of 12%.
The company said it increased the share of plum-infused wine to strengthen the product’s plum flavor and aroma.
It uses fresh plums harvested in Gwangyang, South Korea, and has a redesigned label and bottle cap.
- Who
- Lotte Chilsung Beverage.
- What
- It refreshed Seoljoongmae plum wine, making it sugar-free and lowering its alcohol content.
- When
- The company announced the relaunch on November 4, 2026.
- Where
- The plums are harvested in Gwangyang, South Korea. The announcement was made in Seoul.
- Why
- The company said the changes reflect consumer interest in checking ingredient quality and sugar content.
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- Sugar
- 0 grams
- Alcohol content
- 12%
- Plum-infused wine share
- 39%
- Bottle size
- 360 milliliters
- Plum origin
- Gwangyang, South Korea
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What people are saying
We will expand the consumer base from existing fruit wine consumers to younger generations.