Business · Companies · 8 hrs ago
Cafe de Crie and Pompompurin announce first collaboration
Japan's Cafe de Crie is teaming up with Sanrio character Pompompurin for the first time.
From December 2, the cafe chain will sell a 4,980-yen happy bag with a quilted bag, blanket and blanket pouch.
Bags bought in stores also include three food vouchers and two app discount tickets, while online bags include a box of drip coffee instead.
The collaboration also brings a Pompompurin pudding-and-coffee drink priced from 680 yen, available through March 2, 2027.
Customers can get one of five random mini pouches by presenting either three receipts of at least 500 yen each or one receipt of at least 1,500 yen.
The happy bag can be reserved in stores from November 5 to December 1, with reservations accepted only in person.
Online sales begin at 8 p.m.
on December 2, and the bags and giveaway items are available only while supplies last.
Cafe de Crie and Sanrio character Pompompurin are teaming up for the first time.
The collaboration will include a limited-edition Happy Bag priced at 4,980 yen.
The Happy Bag is scheduled to go on sale on December 2, with in-store reservations opening November 5.
A Pompompurin-themed pudding au lait drink and a mini-pouch giveaway will also run from December 2 to March 2, 2027.
- Who
- Cafe de Crie, operated by C-United, and Sanrio character Pompompurin.
- What
- They are launching their first collaboration, including a Happy Bag, a limited drink and a mini-pouch giveaway.
- When
- Reservations for the Happy Bag start November 5, 2026; the sale and promotions start December 2.
- Where
- At Cafe de Crie and Maison de Vert locations, with the Happy Bag also sold through an online store.
- Why
- The companies said Pompompurin’s warm world and yellow-and-brown colors fit Cafe de Crie’s brand and atmosphere.
This story does not have two clearly opposing sides.
C-United announced the first collaboration between Cafe de Crie and Pompompurin.
In-store reservations for the Happy Bag are scheduled to open.
The Happy Bag goes on sale, and the limited drink and mini-pouch giveaway begin.
The stated sales period for the limited drink and mini-pouch giveaway ends.
- Happy Bag price
- 4,980 yen
- In-store reservation period
- November 5–December 1, 2026
- Online sales start
- December 2, 2026, at 8 p.m.
- Limited drink price
- From 680 yen
- Mini-pouch designs
- Five種類