Business · Companies · 3 hrs ago
ATSUGI faces criticism over men's menopause message in women's stockings
Japanese hosiery maker ATSUGI faced online criticism after a message about men's menopause appeared inside women's stockings.
The message was printed on a cardboard insert in the packaging, part of a company series about sex hormones.
One of 12 messages focused on men's menopause; the other 11 covered women's hormones.
Some people argued that the information should be aimed at men, while others said women should not be expected to support men's health on top of their own.
ATSUGI said its aim was to encourage understanding of sex hormones and health, not to ask women alone to show consideration.
The company said a doctor reviewed the text and that it has no current plans to change or remove it.
It said it would consider the feedback in future communications.
ATSUGI faced criticism after information about men's menopause appeared inside packaging for its women's stockings.
The text was printed on a cardboard insert and titled “What women should know about men's menopause symptoms.”
Critics questioned why information about men's health was being shared through a women's product, while some supported raising awareness of men's menopause.
ATSUGI said the initiative was intended to deepen understanding of sex hormones and encourage people to think about health, not to ask only women to be considerate.
The company said it has no current plans to change or remove the text.
- Who
- ATSUGI, a maker of stockings and tights, and people who criticized or supported its message.
- What
- A message about men's menopause symptoms in women's stocking packaging prompted debate online.
- When
- The image was posted on X in late October 2026; reports give October 24 and October 25 as the posting date.
- Where
- The message was printed on a cardboard insert inside ATSUGI's women's stockings. The image was shared on X.
- Why
- ATSUGI said it aimed to deepen understanding of sex hormones and prompt people to think about health.
Critics of the message
Supporters of raising awareness
Purpose
Critics of the message
Critics said information about men's menopause should be directed to men and questioned placing it in a women's product.
Supporters of raising awareness
Supporters said there is value in deepening understanding of men's menopause.
Effect on women
Critics of the message
Critics said the message could seem to ask women to take on men's care, when women already have their own health concerns.
Supporters of raising awareness
Supporters considered greater understanding of men's menopause worthwhile.
ATSUGI began printing messages on the cardboard inserts in its products as part of its corporate social responsibility activities.
The article says the same text about men's menopause had been circulating since 2024.
A purchaser posted an image of the message on X; the reports give different dates for the post.
ATSUGI told AdverTimes. it had no current plans to change or remove the message.
- Company
- ATSUGI
- Product
- Women's stockings
- Insert series
- How to get along with sex hormones,” comprising 12 parts
- Topics
- 11 parts focused on women's hormones; one covered men's menopause
- X post
- Reports give October 24 or October 25, 2026, as the date
- Company plan
- No current plans to review or change the content
3 sources
What people are saying
This initiative is intended to deepen understanding of sex hormones and serve as an opportunity to think about health in daily life. It is not intended to ask only women to be considerate.
At this time, we have no plans to review the content, but we will take the opinions we have received seriously and use them as a reference for future communications.