Business · Trade · 1 day ago
Lotte Home Shopping opens Paris pop-up for 33 Korean small businesses
Lotte Home Shopping has opened a pop-up store in Paris for its Korean-brand export platform, Iseul.
It features about 40 brands from 33 small Korean businesses, with products in skincare, makeup, hair care and body care.
Visitors can try product experiences, including skin analysis and a Korean inner-beauty zone.
The store is part of a South Korean government-backed effort to help retail companies expand overseas, following a similar pop-up in Los Angeles in July.
It will run through November 30, and official merchandise linked to HYBE Cine Fest will be sold during October.
Singer Taemin is scheduled to meet fans at the store on November 15.
Lotte Home Shopping has opened a pop-up store in Paris to help South Korean small businesses enter the European market.
The store features products from about 40 brands run by 33 South Korean small businesses.
Visitors can explore beauty and personal-care products and use skincare analysis and Korean inner-beauty experience areas.
The pop-up is part of a South Korean government-backed program supporting overseas expansion by retail companies.
Lotte Home Shopping previously ran a similar pop-up in Los Angeles with 39 South Korean small businesses.
- Who
- Lotte Home Shopping and 33 South Korean small businesses are involved.
- What
- A Paris pop-up store is showcasing about 40 Korean brands to support their entry into Europe.
- When
- It opened on October 10, 2026, and is scheduled to run until November 30.
- Where
- Paris, France.
- Why
- The store aims to support South Korean small businesses entering the European market.
This story does not have two clearly opposing sides.
After confirming overseas consumers’ high interest in K-beauty and lifestyle brands and their growth potential in LA, we came to operate a pop-up store in Paris, the center of global fashion.
Lotte Home Shopping ran a pop-up store in Los Angeles with 39 South Korean small businesses.
Lotte Home Shopping announced the Paris pop-up and said it would run until November 30.
SHINee’s Taemin is scheduled to visit the store for an event with fans.
- Participating businesses
- 33 South Korean small businesses
- Brands
- About 40
- Location
- Paris, France
- Planned end date
- November 30, 2026
- Previous pop-up
- Los Angeles, July 2026; 39 businesses
Sources
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