Entertainment · Gaming · 1 hr ago

GTA VI is set for a record launch with major gaming and business impact

GTA VI is set for a record launch with major gaming and business impact

Rockstar Games is due to release Grand Theft Auto VI on Nov.

19, ending a 13-year wait since the previous main game.

The title is set in the fictional US state of Leonida and is being made by Rockstar, which is owned by Take-Two Interactive.

The launch was delayed twice, first from May 2025 to May 2026 and then to November 2026, as Rockstar worked to finish the game.

More than 12 million people had preordered it by Nov.

13, according to Sensor Tower, while Morgan Stanley forecast 40 million sales by March 2027.

The previous game, Grand Theft Auto V, has sold more than 200 million copies and remains widely watched on Twitch.

The release could bring business beyond gaming, including more activity for streamers, food delivery companies and tourism in Miami, while drawing attention away from other entertainment.

A workplace platform found that paid time-off requests for launch day were nearly 13% higher than on comparable days in 2024 and 2025.

The next milestone is the Nov.

19 launch, after which sales and audience figures will show how far the game’s influence reaches.

3 sources

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What people are saying

Strauss ZelnickTake-Two CEO
We tend to be pretty judicious when we talk about this sort of thing, but our expectations were high and they are being vastly exceeded so far.
via CNBC
DeansocoolTwitch creator
This game is going to make a lot of millionaires in 2027.
via CNBC
Mike MintonTwitch Chief Product Officer
It goes beyond this launch moment into this sustaining opportunity for them to grow, build, engage and retain their audience and ultimately support themselves by making money.
via CNBC