Science & Tech · Big Tech & Internet · 1 hr ago
Instagram launches Apple TV app with Reels, longer videos and live shows
Instagram has launched a dedicated app for Apple TV, bringing creator videos to Apple’s streaming device.
Users can watch Reels, longer videos and live shows, as well as discover content from creators.
The app also lets viewers resume videos across devices where they left off.
Instagram says the TV experience is designed for watching with friends and family, rather than viewing on separate phones.
The launch extends Instagram’s move into living rooms, after its TV app reached Amazon Fire TV, Google TV and Samsung smart TVs.
It gives Apple TV owners another way to watch Instagram videos on a television.
To use it, viewers need tvOS 26.0 or later and can download the app from the Apple TV App Store.
Instagram has launched a dedicated app for Apple TV, bringing Reels, longer videos and live shows to the device.
Users can watch creators’ videos, discover content and resume playback across devices.
The app appears to have launched on October 23.
It requires tvOS 26.0 or later.
The release expands Instagram’s TV presence, following apps for Amazon Fire TV, Google TV and Samsung smart TVs.
- Who
- Instagram launched the app for Apple TV users.
- What
- The app brings Reels, longer videos and live shows to Apple TV.
- When
- It appears to have launched on October 23; the sources do not state the year in this launch detail.
- Where
- Apple TV, through the Apple TV App Store.
- Why
- Instagram says the app extends its video experience to television and is intended for watching with friends and family.
This story does not have two clearly opposing sides.
Instagram began testing its TV app on Amazon Fire TV devices.
Instagram expanded its TV app to Google TV.
Instagram expanded its TV app to Samsung smart TVs.
The Instagram app for Apple TV appears to have launched.
- Available on
- Apple TV App Store
- Launch date
- October 23
- Software requirement
- tvOS 26.0 or later
- Video formats
- Reels, longer videos and live shows
- Earlier TV platforms
- Amazon Fire TV, Google TV and Samsung smart TVs