Business · Companies · 10 hrs ago
Carlsberg Italia expands into zero-alcohol beer with Tuborg Zero Lemon
Carlsberg Italia has launched Tuborg Zero Lemon, a zero-alcohol beer made in Italy.
The company says its brewers developed the recipe at its brewery in Induno Olona, in the province of Varese.
Beer consumption per person in Italy rose by more than 20% over the past decade, from about 30 litres in 2014 to 36 litres in 2025.
Carlsberg says premium beers and changing lifestyles are shaping demand, including interest in wellbeing and more conscious social occasions.
The company says these trends are broadening beer choices rather than replacing traditional consumption.
Carlsberg Italia is Italy’s third-largest beer producer, with more than 1.1 million hectolitres produced.
It plans to keep adapting its range to consumer demand, while its Induno Olona brewery is due to mark its 150th anniversary in 2027.
Carlsberg Italia expanded its portfolio in 2026 with Tuborg Zero Lemon, a zero-alcohol beer.
The recipe was developed by Carlsberg Italia’s brewers in Induno Olona, Italy.
Managing director Alius Antulis said the launch strengthens the company’s presence in the low- and zero-alcohol beer segment.
Italy’s per-capita beer consumption rose from about 30 litres in 2014 to 36 litres in 2025.
Carlsberg Italia said changing lifestyles and interest in wellbeing are increasing demand for a more diverse beer offering.
- Who
- Carlsberg Italia launched the product. Managing director Alius Antulis discussed the move.
- What
- The company expanded its portfolio with Tuborg Zero Lemon, a zero-alcohol beer.
- When
- In 2026.
- Where
- The recipe was developed by Carlsberg Italia brewers in Induno Olona, Italy.
- Why
- The launch aims to strengthen the company’s presence in the growing low- and zero-alcohol segment and respond to changing consumer preferences.
This story does not have two clearly opposing sides.
Per-capita beer consumption in Italy was about 30 litres.
Carlsberg Italia began collaborating with Italian Hops Company on Italian hop cultivation and commercialisation.
Per-capita beer consumption in Italy reached 36 litres.
Carlsberg expanded its portfolio with Tuborg Zero Lemon.
- Product
- Tuborg Zero Lemon
- Launch year
- 2026
- Recipe development
- Carlsberg Italia brewers in Induno Olona
- Per-capita consumption in 2014
- About 30 litres
- Per-capita consumption in 2025
- 36 litres
What people are saying
Premium and wellbeing guide choices
This is a unique recipe, entirely Italian, developed by our master brewers in Induno Olona