Business · Companies · 1 hr ago
Kim Hee-ae becomes exclusive model for home beauty brand Ricalzi Medi
South Korean actor Kim Hee-ae has become the exclusive model for Ricalzi Medi, a home beauty-device brand.
The company said her image and commitment to personal care fit the brand.
She will promote the Thermad PLX, an electrical muscle stimulation device designed for use from the feet to the legs.
The device combines electrical stimulation with heat, according to the company.
A TV ad for the Thermad PLX is due to be released soon, followed by a brand interview and videos for the Newvero device.
Newvero is a wearable band for the arms and legs that uses microcurrents and red light, the company said.
Ricalzi Medi plans to work with Kim on promotions for future products.
Home beauty device brand Ricalzi Medi has named actor Kim Hee-ae its exclusive model.
She will take part in promotions centered on the Thermad PLX lower-body EMS device.
A TV advertisement for the device is expected to be released soon, followed by a brand interview and a video for the Newvero device.
Ricalzi Medi says it plans to work with Kim on promotions for future product launches.
- Who
- Actor Kim Hee-ae and home beauty device brand Ricalzi Medi.
- What
- Ricalzi Medi named Kim its exclusive model.
- When
- The announcement was published on October 20, 2026.
- Where
- Not stated
- Why
- Ricalzi Medi said Kim’s consistent self-management and trustworthy image align with the brand’s direction.
This story does not have two clearly opposing sides.
Donga Ilbo reported that Ricalzi Medi had named Kim Hee-ae its exclusive model.
A TV advertisement for the Thermad PLX is expected to be released.
A brand interview and a video for the Newvero are scheduled to be released in sequence.
- Model
- Kim Hee-ae
- Brand
- Ricalzi Medi
- Thermad PLX
- Lower-body EMS device used from the feet to the legs
- Newvero
- Band-style EMS device worn on the arms and legs
- Announcement date
- October 20, 2026
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What people are saying
Kim Hee-ae’s consistent self-management and trustworthy image align with the direction the brand aims for