Business · Companies · 1 hr ago
Nongshim seeks to expand Shin Ramyun sales in Europe
Nongshim CEO Cho Yong-cheol met European retailers at the SIAL Paris food fair in France from October 17 to 21.
He introduced Shin Ramyun Rose, a new product, and discussed ways to increase exports.
The talks involved retailers from Germany, the Netherlands, France and the United Kingdom.
Nongshim also offered tastings and export consultations at the fair, and served Shin Ramyun Tumba outside.
A pop-up near the Seine had earlier presented Korean instant-noodle culture to visitors.
Nongshim aims to strengthen retailer partnerships and grow its presence in Europe, though no specific export targets or follow-up plans were announced.
Nongshim chief executive Cho Yong-cheol attended SIAL Paris 2026 to seek to expand the company’s Shin Ramyun sales in Europe.
From Oct. 17 to 21, he met European retailers to introduce Shin Ramyun Rosé and discuss increasing exports.
The company also held tastings and export consultations at its exhibition booth.
Nongshim served Shin Ramyun Toomba outside the exhibition hall and ran a Korean-style instant noodle pop-up near the Seine.
- Who
- Nongshim chief executive Cho Yong-cheol and European retail partners.
- What
- They discussed cooperation and ways to increase exports of Shin Ramyun Rosé.
- When
- Oct. 17-21, 2026.
- Where
- SIAL Paris 2026 in Paris, France.
- Why
- Nongshim aims to strengthen cooperation with major retail partners and expand its presence in Europe.
This story does not have two clearly opposing sides.
Nongshim ran a Shin Ramyun snack-bar pop-up near the Seine to introduce Korea’s Hangang instant-noodle culture.
Cho attended SIAL Paris 2026 and met European retailers to discuss cooperation and Shin Ramyun Rosé exports.
Nongshim announced Cho’s meetings and export discussions.
- Event
- SIAL Paris 2026
- Executive
- Cho Yong-cheol, Nongshim chief executive
- Product
- Shin Ramyun Rosé
- Retailers
- K&K, Asia Express Food, T&T Foods and Morrisons
- Other product served
- Shin Ramyun Toomba
1 source
What people are saying
Based on the interest of local consumers and buyers, we will strengthen cooperation with major partners and broaden Nongshim’s and Shin Ramyun’s position in the European market.