Business · Companies · 9 hrs ago
Walmart launches $89-a-month Walmart+ membership in Mexico
Walmart has launched its Walmart+ membership in Mexico as it competes for online shoppers with Amazon and Mercado Libre.
The plan costs 89 pesos a month or 890 pesos a year.
Members get free delivery on eligible digital orders of 399 pesos or more, with no minimum purchase until November 30, 2026.
Other benefits include Universal+ Essential streaming, extra Bait mobile data, health services and pharmacy discounts.
Walmart says the membership is meant to encourage more frequent purchases and retain customers across its stores and digital channels.
The move follows growth in Walmart's digital business in Mexico: in the third quarter of 2026, net digital sales rose 15.8% year over year.
Walmart has launched its Walmart+ membership in Mexico for 89 pesos per month or 890 pesos per year.
The membership includes free delivery on eligible digital orders of at least 399 pesos, with no minimum purchase through November 30, 2026.
Other benefits include Universal+ Esencial, extra Bait mobile data, health services and discounts at pharmacies.
Walmart says the benefits are worth more than 260 pesos per month combined.
The company aims to encourage more frequent purchases, strengthen customer retention and support its digital and omnichannel business.
- Who
- Walmart de México y Centroamérica launched the membership.
- What
- Walmart+ is a paid membership offering delivery and other benefits. It costs 89 pesos per month or 890 pesos per year.
- When
- The launch was reported on October 29, 2026. The no-minimum-purchase delivery offer runs through November 30, 2026.
- Where
- Mexico.
- Why
- Walmart aims to encourage more frequent purchases, strengthen customer relationships and support its digital and omnichannel business.
This story does not have two clearly opposing sides.
Expansión MX reported Walmart's Walmart+ membership launch in Mexico.
The launch offer provides free delivery without a minimum purchase.
- Monthly price
- 89 pesos
- Annual price
- 890 pesos
- Free delivery threshold
- Eligible digital orders of 399 pesos or more
- Launch delivery offer
- No minimum purchase through November 30, 2026
- Estimated combined benefit value
- More than 260 pesos per month
What people are saying
We seek to give customers reasons to choose Walmart+, use its benefits regularly and strengthen their relationship with our physical and digital ecosystem.
By connecting benefits that respond to different everyday needs, we seek to build a long-term relationship with our customers and continue accelerating the growth of our omnichannel business.