Entertainment · K-Culture & Anime · 8 hrs ago

Sony Bets on Global Anime Fandom to Fuel Growth

Sony Bets on Global Anime Fandom to Fuel Growth

Sony is building a bigger anime business as the genre attracts fans around the world.

The company is betting that global anime fandom can fuel its growth.

Sony also sees the opportunity as a way to support growth for Japan.

But foreign rivals and AI are entering the scene, adding competition as anime’s popularity spreads.

The challenge is whether Japan can turn that popularity into economic gains.

The story does not specify what Sony or Japan will do next.

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