Business · Trade · 3 hrs ago

Malaysian shoppers are turning to Chinese platform Pinduoduo

Malaysian shoppers are turning to Chinese platform Pinduoduo

Malaysian shoppers are buying more through Chinese e-commerce platform Pinduoduo.

The platform launched in Malaysia more than six months before shopper Esha Yusof signed up in July.

Low prices and a wide product range have helped draw customers to the service.

Yusof, 32, says she spends about 500 ringgit (US$122) a month on goods including home decor, kitchen supplies, clothing and stationery.

Many products come directly from Chinese factories or warehouses, which Yusof says helps make them cheaper than similar goods in Malaysia.

The account describes the appeal to shoppers but gives no details on what happens next.

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What people are saying

Esha YusofPinduoduo shopper and employee of a competing e-commerce site
Most items are much cheaper than in the Malaysian market. It’s hard to compare because they come directly from factories or warehouses in China
via SCMP