Business · Companies · 8 hrs ago
NutriOne appoints former KUNDAL chief to lead overseas business
NutriOne has appointed Noh Hyun-joon to lead its overseas business.
The South Korean health supplement company said Noh will handle international operations, while CEO Kwon Jin-hyeok oversees the company as a whole.
Noh brings more than 27 years of consumer industry experience, including roles in marketing, sales and overseas business.
He previously led The Skin Factory, whose KUNDAL products expanded into online and retail channels across more than 70 countries, according to NutriOne.
NutriOne says BB LAB products are already sold in about 80 countries; the brand is known for products including collagen supplements.
The company plans to use BB LAB to grow its overseas business, while strengthening its products and building a foundation for growth.
Noh said he would focus on making the brand more competitive internationally.
NutriOne appointed former The Skin Factory (KUNDAL) chief Noh Hyun-joon to lead its overseas business.
The company announced the appointment on November 10.
NutriOne CEO Kwon Jin-hyeok will oversee the company overall, while Noh will lead overseas business.
NutriOne plans to expand abroad with its BB LAB brand.
The company says BB LAB products are currently sold in about 80 countries.
- Who
- NutriOne appointed Noh Hyun-joon, former chief of The Skin Factory (KUNDAL), to lead its overseas business.
- What
- Noh was named head of NutriOne’s overseas business division.
- When
- November 10, 2026.
- Where
- Not stated.
- Why
- NutriOne plans to expand its overseas business, focusing on its BB LAB brand.
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- Appointment announced
- November 10, 2026
- New overseas business chief
- Noh Hyun-joon
- Former company
- The Skin Factory (KUNDAL)
- KUNDAL export reach during his tenure
- More than 70 countries across six continents
- BB LAB sales reach
- About 80 countries