Politics · Spain · 13 hrs ago

Parties use influencers, hidden propaganda and AI to win votes online

Parties use influencers, hidden propaganda and AI to win votes online

Political parties are using social media to reach voters through influencers, hidden propaganda and artificial intelligence.

A series of reports examines these tactics, but does not identify a particular country or election.

Influencers can carry political messages to their audiences, while covert propaganda can make those messages harder to recognize.

Artificial intelligence is another tool in the online campaign described in the series.

These methods matter because they shape how voters encounter political messages online.

The series explores how parties are trying to use social networks to gain support.

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