Business · Spain · 10 hrs ago
Fuel savings top Spaniards’ reasons for paying more for a car
A survey by Prima Seguros and Nielsen found that fuel or energy savings are the top reason Spaniards would pay more for a car.
Some 24.4% of respondents said they would spend extra for a vehicle with lower consumption.
The finding comes as fuel prices have risen: official figures cited in the survey show petrol was up 27.5% year on year in September and diesel 34%.
Safety ranked second, with 12.6% willing to pay more for features such as systems that help prevent crashes.
Better performance and more power came next at 10%, followed by trust in the car’s brand at 8.9%.
Price remains a barrier, as 13.3% said they would not pay extra for any of the features listed; that share ranged from 18% in Madrid to 6.1% in the Canary Islands.
A survey found that fuel or energy savings are the main reason Spaniards would pay more for a car.
Some 24.4% of respondents said they would pay extra for a vehicle with lower consumption.
Safety ranked second, with 12.6% willing to pay more for advanced protection and driver-assistance systems.
The survey was conducted by Prima Seguros in collaboration with Nielsen.
The purchase price remains a constraint: 13.3% said they would not pay more for any of the features listed.
- Who
- Spanish car buyers surveyed by Prima Seguros and Nielsen.
- What
- The survey found that lower fuel or energy consumption was the leading reason respondents would pay more for a car.
- When
- The article was published on 13 November 2026. The survey date is not stated.
- Where
- Spain.
- Why
- Fuel or energy savings led the stated reasons, amid rising fuel prices.
This story does not have two clearly opposing sides.
INE data cited by the company showed gasoline prices up 27.5% year on year and diesel prices up 34%.
20minutos published the survey findings.
- Top reason
- Lower fuel or energy consumption
- Willing to pay more for lower consumption
- 24.4%
- Safety
- 12.6% willing to pay more
- Would not pay extra for any listed feature
- 13.3%
- Regional difference
- 18% in the Community of Madrid versus 6.1% in the Canary Islands said they would not pay more
- Fuel-price changes
- Gasoline rose 27.5% and diesel 34% year on year in September