Business · Companies · 3 hrs ago
OfficeMax Mexico adds beauty products and plans store renovations
OfficeMax is expanding beyond stationery by adding beauty, skincare and other personal-care products to its stores in Mexico.
The company has added more than 1,000 product codes and now offers more than 6,000 items, including supplies for artists and creative projects.
A renovated store in Pedregal, Mexico City, is the pilot for a plan to remodel 82 other branches, with work potentially starting in 2027.
The company will review the pilot’s performance and customer feedback before deciding how much to invest; the wider project could take two to four years.
Pedregal’s sales growth was 12.4%, against a 4.1% average across stores, according to company figures.
The changes aim to draw more shoppers and increase sales per store, while helping OfficeMax compete with low-price online platforms through in-store availability, advice and online ordering for items not on display.
OfficeMax Mexico has added more than 1,000 new product codes, including personal-care products and materials for artists.
The company now offers more than 6,000 product references, with about 3,000 in regular rotation.
The expanded range is part of a plan to renovate its stores, with the Pedregal branch in southern Mexico City serving as a pilot.
If the pilot performs well, work on 82 other branches could begin in 2027.
OfficeMax says the Pedregal store grew 12.4%, compared with average growth of 4.1% across its stores.
- Who
- OfficeMax Mexico, led in the article by executive Javier Toussaint.
- What
- It has expanded its product range to include personal-care and beauty-related goods and is preparing a store-renovation program.
- When
- The article was published on October 22, 2026. Renovation work at other branches could begin in 2027.
- Where
- The pilot store is in Pedregal, in southern Mexico City; the plans concern OfficeMax stores in Mexico.
- Why
- The company aims to offer more products in one visit, increase items purchased and store value, and improve performance per square metre.
This story does not have two clearly opposing sides.
Office Depot operated 149 stores in Mexico, according to the article.
Office Depot closed 26 stores in Mexico as part of a reorganisation.
Office Depot had 16 stores remaining in Mexico, according to the article.
Expansión MX reported OfficeMax’s expanded range and store-renovation plans.
Work on renovating 82 other OfficeMax branches could begin, depending on the pilot’s results.
- New product codes
- More than 1,000
- Product references
- More than 6,000, about 3,000 in regular rotation
- Renovation pilot
- Pedregal store, southern Mexico City
- Potential renovations
- 82 other branches
- Reported store growth
- Pedregal: 12.4%; average across stores: 4.1%
- Possible renovation start
- 2027
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What people are saying
If a store costs 100%, renovating a store costs 10 or 15%. So it really is not a very high cost.
We understand that these platforms have very low prices and there is a market for everything, but when you want something that will last, is specific, and you want it right now, that is, immediately, nobody beats us.
If you keep doing the same thing, you will get the same results (...) The secret is profitability per square metre.