Science & Tech · Big Tech & Internet · 6 hrs ago
Roku will wind down smart home sales and focus on streaming
Roku says it will wind down sales of its smart home hardware and focus on streaming.
The decision affects products such as cameras, video doorbells, smart lights, plugs and its home monitoring system.
Roku entered the smart home market in 2022, first selling products based on Wyze devices and later releasing its own hardware.
The company says it will continue support and services for existing products.
In its final earnings report before joining Fox, Roku said hardware losses more than doubled to $48.6 million in the third quarter, partly because memory components cost more.
Fox completed its $22 billion takeover of Roku days before the announcement.
Roku has not said when sales will end, while it has recently released its first OLED TVs.
Roku plans to wind down sales of smart home hardware and focus on streaming.
The company says it will continue support and services for existing Roku Smart Home products.
The move comes days after Fox completed its $22 billion takeover of Roku.
Roku’s hardware losses more than doubled year over year in the third quarter, from $22.9 million to $48.6 million.
Only two Roku smart home devices remained in stock on the company’s web store, according to Engadget.
- Who
- Roku plans to wind down sales of its smart home hardware.
- What
- The company will refocus on streaming while continuing support and services for Roku Smart Home products.
- When
- Roku confirmed the plan on November 11, 2026.
- Where
- Not stated
- Why
- Roku said it is sharpening its focus on its core mission as a streaming platform.
This story does not have two clearly opposing sides.
Roku began pushing into the smart home market with rebadged versions of Wyze products.
Roku began releasing its own smart home hardware.
Roku stopped mentioning smart home devices in its earnings reports.
Roku published its final earnings report before joining Fox, reporting third-quarter hardware losses of $48.6 million.
Fox completed its $22 billion takeover of Roku.
Roku confirmed it plans to wind down smart home hardware sales.
- Takeover
- Fox completed a $22 billion takeover of Roku.
- Third-quarter hardware losses
- $48.6 million, up from $22.9 million a year earlier.
- Smart home market entry
- 2022
- In-stock products
- Roku Indoor Camera 360° and Video Doorbell & Chime
- Smart home support
- Roku plans to continue support and services for existing products
3 sources
What people are saying
We're sharpening our focus on Roku's core mission: being the top streaming platform
As part of that, we plan to wind down sales of smart home hardware and will provide continued support and services for Roku Smart Home products.