Entertainment · Books & Arts · 52 mins ago
Ad About Independent Thinking in the AI Age Wins South Korea’s Top Award
Cho Seung-hyun’s ad won the top prize at South Korea’s 2026 Korea Public Service Advertising Festival.
The work, titled “The Missing Technology Hall,” asks how people can live alongside technology as they grow used to seeking answers from AI.
Its message is to keep asking questions and making our own judgments, rather than relying on AI for every answer.
The festival received 1,489 entries across TV, print and video categories, and selected 21 winners.
AI is already used in advertising production: a survey released in February found that 68.8% of 500 company employees said AI was used in production work.
The winning ad will be available to view at an exhibition in Seoul’s Advertising Museum.
An advertisement urging people to keep questioning and making their own judgments in the age of AI won South Korea’s 2026 public service advertising grand prize.
The winning work, “The Disappeared Technology Hall,” was created by Cho Seung-hyun.
The awards ceremony was held on Nov. 12 in Seoul.
A total of 1,489 entries competed, and 21 works were selected for awards.
The grand prize included a certificate and 10 million won.
- Who
- Cho Seung-hyun won the grand prize for “The Disappeared Technology Hall.
- What
- The work won South Korea’s 2026 public service advertising grand prize.
- When
- The ceremony was held on Nov. 12, 2026.
- Where
- Korea Advertising Culture Center, Seoul.
- Why
- The ad asks how people can coexist with technology and stresses the importance of questioning and judging for themselves.
This story does not have two clearly opposing sides.
Lee Hyun-jin’s TV ad “This Unrealistic Thing,” about marine pollution and using AI, won the grand prize.
The 2026 Korea Public Service Advertising Festival awards ceremony was held in Seoul.
- Grand prize work
- The Disappeared Technology Hall
- Grand prize winner
- Cho Seung-hyun
- Grand prize
- Certificate and 10 million won
- Competition entries
- 1,489
- Awarded works
- 21
- Ceremony venue
- Korea Advertising Culture Center, Seoul
1 source
What people are saying
The Broadcasting, Media and Communications Commission also hopes that the good messages in public service advertising will spread widely throughout our society through the media.