Business · Companies · 6 hrs ago

Large, low-cost Korean coffee drinks spread in Tokyo’s Shinbashi district

Large, low-cost Korean coffee drinks spread in Tokyo’s Shinbashi district

Korean cafes are bringing large, low-cost coffee drinks to Japan.

The trend is spreading in Shinbashi, Tokyo, a business district where office workers are among the customers.

Some drinks are one litre and start at 400 yen.

The appeal is not only the low price but also the sense of getting a filling drink.

These cafes offer a coffee style suited to busy routines.

Their growth raises the question of whether this style will take hold in Japan.

The available information does not say what the cafes plan to do next.

1 source

Related