World · East Asia & Pacific · 2 hrs ago
Royal Canin Korea donates about 8 tonnes of pet food to animal shelters
South Korean pet-food company Royal Canin Korea raised about 8 tonnes of food through public campaigns for the country’s second Animal Protection Day.
People could help by buying selected products, logging a run or taking part in activities at a pop-up store.
One campaign donated 1 kilogram of food for each qualifying product sold, while other activities also linked participation to donations.
The total was about twice last year’s amount, including more than 2,008 kilograms raised through running and pop-up activities.
The food went to several animal protection facilities, including shelters for abandoned animals and cats.
The donations support animal shelters and give people ways to take part in animal welfare through everyday activities.
Royal Canin Korea said it plans to continue activities aimed at improving life for pets.
Royal Canin Korea donated about 8 tonnes of pet food to animal shelters through campaigns involving public participation.
The donation marked the second Animal Protection Day and was about twice the amount donated the previous year.
A sales campaign raised more than 5 tonnes, with 1 kilogram of food donated for each eligible product sold.
Other donations came from a running campaign and a pop-up store challenge.
The food went to several animal protection facilities, including Kara Thebom Center and Nabiya Saranghae.
- Who
- Royal Canin Korea donated the food, with members of the public taking part in campaigns.
- What
- About 8 tonnes of pet food were donated to animal shelters.
- When
- The donation was announced on October 27. The campaigns took place from September 28 through October 4 and during October.
- Where
- Animal protection facilities in South Korea, including shelters and centers named in the article.
- Why
- The campaigns marked the second Animal Protection Day and aimed to encourage public participation in animal welfare.
This story does not have two clearly opposing sides.
Royal Canin Korea ran an online campaign donating 1 kilogram of food for each eligible product sold, raising more than 5 tonnes.
A pop-up store in Seoul held a stepper challenge that triggered donations of pet food.
Participants in the “Comeong Any Run” campaign could earn a 1-kilogram donation by running and verifying a 10.04-kilometer route.
Food from the online sales campaign was delivered to Kara Thebom Center and Nabiya Saranghae.
Royal Canin Korea announced that its campaigns had raised about 8 tonnes of food in total.
- Total donation
- About 8 tonnes
- Year-on-year change
- Twice the previous year’s amount
- Online campaign
- More than 5 tonnes raised
- Running distance
- 10.04 kilometers
- Pop-up location
- Seongsu-dong, Seoul
- Named recipients
- Kara Thebom Center; Nabiya Saranghae; Gangdong Reborn Center; Yeoju Banryeomaru; Hamangun-gil Cheonsa
What people are saying
It is meaningful to be able to support the Ministry of Agriculture, Food and Rural Affairs’ efforts to broaden public interest and participation in animal welfare on the occasion of Animal Protection Day.
We will continue various activities so that together we can create a better world for companion animals in our daily lives.