Business · Companies · 5 hrs ago
Heineken Brasil signs deal to buy Better Drinks
Heineken Brasil has signed an agreement to buy Better Drinks, the Brazilian beverage company behind Baer Mate, Mamba Water and Praya.
The companies did not disclose the price or other terms.
The purchase still needs competition authorities’ approval before it can be completed.
Heineken had already handled sales and distribution for Better Drinks’ brands through a partnership that began in 2024.
Better Drinks was formed in 2022 by bringing together four existing brands: Baer Mate, Praya, Vivant and F!VE Drinks.
After the partnership began, the brands’ distribution reach grew from 10,000 sales locations in 2024 to more than 60,000 in 2025, according to Heineken.
The deal would bring Better Drinks’ brands under Heineken Brasil, the Brazilian arm of the Dutch brewer, which sells brands including Heineken, Amstel and Sol.
The next step is a review by competition authorities, and the sources give no timeline for a decision.
Heineken Brasil said it has signed documents to buy beverage company Better Drinks.
The deal covers Better Drinks brands including Baer Mate, Mamba Water and Praya.
The value and terms of the deal were not disclosed.
The acquisition still requires approval from competition authorities.
Heineken had already handled the commercialisation and distribution of Better Drinks products.
- Who
- Heineken Brasil and Better Drinks.
- What
- Heineken Brasil signed documents to buy Better Drinks. The deal’s value and terms were not disclosed.
- When
- Wednesday, November 4, 2026.
- Where
- Brazil.
- Why
- Heineken described the deal as a natural evolution of its partnership with Better Drinks, which began in 2024.
This story does not have two clearly opposing sides.
Better Drinks was formed through the merger of four existing brands: Baer Mate, Praya, Vivant and F!VE Drinks.
Heineken Brasil and Better Drinks began their partnership.
Better Drinks brands were distributed through 10,000 channels and points of sale, according to Heineken.
Distribution had grown to more than 60,000 channels and points of sale, according to Heineken.
Heineken Brasil said it had signed documents to buy Better Drinks, subject to competition-authority approval.
- Brands
- Baer Mate, Mamba Water and Praya
- Deal value and terms
- Not disclosed
- Partnership began
- 2024
- Distribution in 2025
- More than 60,000 channels and points of sale
- Approval
- Competition authorities must approve the deal
What people are saying
the operation is a natural evolution of the partnership maintained between Heineken Brasil and Better Drinks since 2024
were looking to act in a more conscious and creative way
Offering an intelligent, diverse beverage portfolio aligned with what the contemporary world demands