Entertainment · K-Culture & Anime · 18 hrs ago
Prime Video Leads Netflix in a Japanese Anime Survey
Prime Video was the top paid streaming choice in a survey of anime fans, ahead of Netflix.
The survey was conducted by Japanese website Anime!
Anime!
and asked readers about how they support and follow their favorite franchises.
Among respondents who watched anime on paid subscription platforms, nearly half chose Prime Video, while about 30 percent chose Netflix.
More than 70 percent preferred watching anime on live TV, either sometimes or exclusively.
Nearly half of all respondents said they had no paid streaming subscription, though another Japanese survey found streaming was the most commonly preferred way to watch anime.
Netflix anime viewing still grew, reaching 4.64 billion hours in the first half of 2026, according to figures cited in the story.
The survey offers a snapshot of these readers’ habits, but it does not say what the platforms will do next.
A 2026 survey by Japanese website Anime! Anime! found Prime Video was the most popular paid streaming service among respondents who watched their favorite anime on subscription platforms.
Close to 50 percent chose Prime Video, while about 30 percent chose Netflix.
U-NEXT and Hulu were each chosen by roughly 10 percent of respondents.
Most participants preferred watching their favorite series as it aired on television, and close to half said they had no paid streaming subscriptions.
The survey asked readers about their fandom habits, including how they watched anime.
- Who
- Anime! Anime! readers who took part in the survey.
- What
- The survey found Prime Video was the leading paid streaming choice among respondents who watched anime on subscription platforms.
- When
- The survey was conducted in 2026; the exact date is not stated.
- Where
- Japan.
- Why
- Anime! Anime! surveyed readers about oshikatsu, or how fans support and engage with favorite franchises, including their anime-watching habits.
This story does not have two clearly opposing sides.
Netflix anime viewing hours were reported at 3.84 billion.
Netflix anime viewing hours were reported at 4.64 billion.
Anime! Anime! conducted a survey of readers about fandom habits, including preferred anime streaming platforms.
- Prime Video
- Chosen by close to 50 percent of respondents who watched their favorite anime on paid subscription platforms
- Netflix
- Chosen by about 30 percent of those respondents
- U-NEXT and Hulu
- Roughly 10 percent each
- Paid streaming subscriptions
- Close to half of all surveyed users said they had none
- Television broadcasts
- Over 70 percent preferred watching favorite series as they aired live on television
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