Business · Economy · 2 hrs ago
Mexico’s Day of the Dead celebrations expected to generate 53 billion pesos
Mexico’s Day of the Dead celebrations are expected to generate 53 billion pesos from October 25 to November 2, 2026, according to Concanaco, a national business chamber group.
That estimate is 7% higher than the previous year and continues a rise from 45.318 billion pesos in 2024 and 49.5 billion in 2025.
Spending is expected on marigold flowers, special bread, traditional food, candles, offerings, costumes and sweets.
Markets, restaurants, hotels, travel agencies and transport companies are also expected to benefit.
Tourism is expected to bring visitors to destinations including Mexico City, Oaxaca, Michoacán, Puebla and San Luis Potosí.
Concanaco’s president urged people to buy from local markets and businesses so more of the spending supports jobs and communities.
Mexico’s Day of the Dead celebrations are expected to generate about 53 billion pesos from October 25 to November 2, 2026.
The estimate from Concanaco-Servytur represents a 7% increase from the previous year.
The organization says spending will benefit local businesses and service providers, including flower sellers, markets, restaurants and hotels.
Tourism is expected to contribute, with destinations in Mexico City, Oaxaca, Michoacán, Puebla and San Luis Potosí attracting visitors.
- Who
- Concanaco-Servytur made the estimate; its president is Octavio de la Torre.
- What
- Day of the Dead celebrations are expected to generate about 53 billion pesos.
- When
- October 25 to November 2, 2026.
- Where
- Mexico, with named destinations including Mexico City, Oaxaca, Michoacán, Puebla and San Luis Potosí.
- Why
- The celebrations drive spending on local goods, services and tourism while supporting jobs and cultural traditions.
This story does not have two clearly opposing sides.
The economic impact of the season was 45.318 billion pesos.
The economic impact rose to 49.5 billion pesos.
Day of the Dead celebrations are expected to generate about 53 billion pesos.
- Forecast for 2026
- About 53 billion pesos
- Forecast increase
- 7% from 2025
- 2025 economic impact
- 49.5 billion pesos
- 2024 economic impact
- 45.318 billion pesos
- Celebration period
- October 25–November 2, 2026
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What people are saying
In Mexico we have a very our own, very Mexican way of remembering those who are no longer here. Behind every offering there is a family story, but there is also the work of those who grow the flowers, prepare the bread and sell in the markets. When we buy from a local business, we are not only taking part in a celebration: we are also helping sustain jobs and keep our traditions alive.