Business · Companies · 9 hrs ago
The Venti holds Las Vegas pop-up ahead of planned 2027 US entry
South Korean coffee chain The Venti held a Las Vegas pop-up ahead of its planned entry into the US market in 2027.
The campaign took place at the planned site of a future Las Vegas store during the SEMA show, a major event for car tuning and parts.
The Venti partnered with car-customization brand Liberty Walk and used a racing pit-stop theme to present its coffee brand.
Visitors could try three drinks, including an Americano, a lavender tea and a chai latte developed with local tastes in mind.
The event paired free drinks with customized cars and driving demonstrations, linking coffee with car culture.
Visitors who completed social media activities received gifts, and some were given coins for benefits when the store opens.
The Venti says it will use the campaign to prepare for its 2027 US launch and build its position in the local market.
The Venti held a pop-up campaign in Las Vegas ahead of its planned entry into the US market in 2027.
The campaign took place at the site of a planned Las Vegas store during the SEMA show, held November 2–7.
The Venti partnered with automotive customization brand Liberty Walk for the event.
Visitors received three drinks for free, including Americano, Purple Lavender Tea and Harmony Chai Latte.
The campaign also featured a customized car display and driving demonstration, plus visitor giveaways and a coin offering future store-opening benefits.
- Who
- The Venti and automotive customization brand Liberty Walk.
- What
- They held a joint pop-up campaign to build awareness before The Venti’s planned US entry.
- When
- During the SEMA show, November 2–7; the campaign was reported on November 10.
- Where
- At the site of a planned The Venti store in Las Vegas.
- Why
- To raise brand awareness ahead of a planned 2027 store opening and US market entry.
This story does not have two clearly opposing sides.
The Venti held its pop-up campaign during the SEMA show.
Hankyung reported that the campaign had concluded.
The Venti plans to open a store in Las Vegas and enter the US market.
- Location
- Site of a planned The Venti store in Las Vegas
- Partner
- Liberty Walk
- Event period
- November 2–7, during the SEMA show
- Free drinks
- Americano, Purple Lavender Tea and Harmony Chai Latte
- Planned US entry
- 2027
1 source
What people are saying
It was an opportunity to introduce The Venti’s distinctive taste and brand identity to global car enthusiasts and exhibition visitors.
Using this campaign as a springboard, we will prepare for our 2027 entry into the US market without disruption and strengthen our competitiveness locally.