Business · Companies · 8 hrs ago
Guadalajara hosts first ITB Americas tourism trade fair
Guadalajara in Mexico is hosting the first ITB Americas, a tourism trade fair designed to connect businesses across the Americas with international markets.
It is the first ITB event to bring the region together on one business-to-business platform, extending a trade fair brand associated with ITB Berlin.
More than 300 companies and organisations have confirmed, including destinations, airlines, hotels, travel agencies and technology providers.
Buyers from more than 40 countries are taking part in a programme, and more than 95% of them can make purchasing decisions.
Mexico is the official guest country, with all 32 states represented to showcase the country’s tourism options.
The organisers say the aim is to create business opportunities, while Jalisco sees the event as a way to attract international buyers and promote its tourism infrastructure.
The fair is due to open at Expo Guadalajara on Tuesday, with more than 5,000 tourism professionals expected to attend.
Guadalajara is hosting ITB Americas, the first edition of the international tourism trade fair in the Americas.
The event is intended to connect tourism markets across the region with international markets and create business opportunities.
More than 300 companies and organizations have confirmed their participation, and the exhibition space is fully booked.
The fair is expected to draw more than 5,000 professionals and buyers from 50 countries.
Mexico is the official guest country, represented by all 32 of its states.
- Who
- Messe Berlin is organizing the fair, with tourism businesses and organizations participating.
- What
- Guadalajara is hosting the first ITB Americas tourism trade fair.
- When
- It is scheduled to open on Tuesday; the article was published on November 10, 2026.
- Where
- Expo Guadalajara, in Guadalajara, Jalisco, Mexico.
- Why
- The fair aims to connect tourism markets in the Americas with the rest of the world and generate business opportunities.
This story does not have two clearly opposing sides.
Vicente Salas spoke at a press conference ahead of the fair's inauguration.
ITB Americas is scheduled to open at Expo Guadalajara.
- Exhibition space
- 8,000 square metres, up from 5,000 initially projected
- Confirmed exhibitors
- More than 300 companies and organizations
- Expected attendance
- More than 5,000 professionals
- Buyer countries
- 50
- Official guest country
- Mexico, represented by all 32 states
What people are saying
It is the first ITB event that brings all the Americas together on a single B2B platform.
We believe there is a clear need for a platform that brings these markets together and connects them with the rest of the world, and that is exactly what ITB Americas is designed to do.
Of the entire continent, they chose Guadalajara; we are talking about Mexico's international fair.
Today, 40% of foreign tourists who come to our country do not come only to see a beach; they come for a cultural experience.