Business · Companies · 9 hrs ago
Ben Shelton is expected to sign a $5m-a-year deal with New Balance
Ben Shelton is expected to sign a long-term clothing deal with New Balance, according to reports in the United States.
The deal is said to be worth about $5 million a year, with additional bonus payments.
Shelton joined On Running earlier in his career, but his current contract is nearing its end and the company is reportedly not matching New Balance’s offer.
The move would make Shelton part of New Balance’s tennis group, which includes Coco Gauff, and a signature shoe may also be part of the deal.
Shelton’s run to this year’s US Open final and rise into the ATP top five have raised his profile.
He has also hired former world No.
1 Juan Carlos Ferrero as a coach, while keeping his father, Bryan Shelton, in his team.
Ferrero is expected to begin working with him at the ATP Finals, as Shelton looks to improve his consistency and keep progressing in his career.