Business · Companies · 3 hrs ago
YOZM expands from Greek yogurt into bakery products
YOZM, a premium Greek yogurt brand, is expanding into bakery products to grow beyond its core business.
The brand has launched two blueberry Greek yogurt bakery items in collaboration with convenience store chain 7-Eleven.
The first products are a mochi roll and a macaron, inspired by YOZM’s plain Greek yogurt with blueberry compote.
In November, it plans to add an apple-cinnamon mochi roll and a strawberry Greek yogurt cream bun.
In December, YOZM plans two meal breads designed to be gluten-free, low in sugar and high in protein.
The move extends the brand into both desserts and meal foods, aiming to give customers more choices and reach new demand.
YOZM, a premium Greek yogurt brand, is expanding into bakery products.
It has launched two blueberry Greek yogurt bakery items in collaboration with convenience store chain 7-Eleven.
The brand plans to add two more Greek yogurt desserts in November.
In December, it plans to introduce two meal breads designed to be gluten-free, low-sugar and high-protein.
YOZM says the expansion aims to build on its Greek yogurt business and reach existing and new customers.
- Who
- YOZM, a premium Greek yogurt brand, and convenience store chain 7-Eleven.
- What
- YOZM is expanding into bakery products, starting with two Greek yogurt items made with 7-Eleven.
- When
- The first two items launched on the 28th, and YOZM announced them on the 30th. The article does not specify the month; further products are planned for November and December.
- Where
- Not stated
- Why
- YOZM aims to extend its brand into adjacent food categories, broaden customer choices and attract new demand.
This story does not have two clearly opposing sides.
YOZM launched two blueberry Greek yogurt bakery items in collaboration with 7-Eleven.
YOZM announced the launch of the two products.
YOZM plans to add an apple cinnamon Greek yogurt mochi roll and a strawberry Greek yogurt cream bun.
YOZM plans to launch two meal breads designed to be gluten-free, low-sugar and high-protein.
- First launch
- 2 products: blueberry Greek yogurt mochi roll and blueberry Greek yogurt macaron
- Retail partner
- 7-Eleven
- November products
- Apple cinnamon Greek yogurt mochi roll; strawberry Greek yogurt cream bun
- December products
- 2 meal breads designed to be gluten-free, low-sugar and high-protein
- Brand philosophy
- LESS IS REAL
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What people are saying
As a brand specializing in Greek yogurt, we are expanding our business into the bakery category based on our product development capabilities and brand identity.
We plan to continue introducing products that consider both taste and nutritional value and respond to consumers’ diverse eating habits.