Business · Companies · 5 hrs ago
Muffato opens cashier-free supermarket in Curitiba
Grupo Muffato is opening a cashier-free supermarket on Wednesday in Curitiba, Brazil.
The new Muffato GO store is in the city’s Centro Cívico area, opposite the Shopping Mueller.
Cameras, sensors and artificial intelligence track items as customers take them from shelves and add them to a virtual basket.
The system can also identify weighted goods such as fruit, vegetables and bakery items, so shoppers do not need to weigh or label them.
Customers can pay through the app or at exit kiosks, without scanning each product; kiosks accept Pix, cards and, according to one account, meal vouchers.
The store builds on Muffato GO, which first opened in Curitiba in 2022, and is part of the group’s push to use more artificial intelligence in physical retail.
The company says the technology can also flag products running low, helping staff restock shelves.
Grupo Muffato is set to open a cashier-free Muffato Go supermarket in Curitiba on Wednesday, October 21.
The store in the Centro Cívico district uses cameras, sensors and artificial intelligence to track items selected by customers.
Customers can pay through the app or at exit kiosks, without scanning each item at a checkout.
The system can identify items sold by weight, including fruit, vegetables and bakery products.
The company describes the store as Latin America’s largest autonomous shopping store, though Tribuna do Paraná reports the retailer calls it the region’s first fully AI-powered store.
- Who
- Grupo Muffato, a Brazilian supermarket group.
- What
- It is opening a new autonomous Muffato Go store that tracks purchases without traditional checkouts.
- When
- Wednesday, October 21; the articles were published on October 20, 2026.
- Where
- Centro Cívico, Curitiba, Paraná, Brazil, opposite Shopping Mueller.
- Why
- The company says the project aims to improve the shopping experience and expand the use of artificial intelligence in physical retail.
This story does not have two clearly opposing sides.
Grupo Muffato introduced its first Muffato Go store in Curitiba.
The company began developing the autonomous-store technology as a testing laboratory.
Grupo Muffato is scheduled to open the new Muffato Go store in Curitiba.
- Investment
- R$ 10 million
- Cameras
- 587 cameras with 4K resolution
- Sensor-equipped shelves
- 817
- Address
- Rua Cândido de Abreu, 90, opposite Shopping Mueller
- Opening time
- 8:30 a.m. on October 21, according to Tribuna do Paraná
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What people are saying
We have this characteristic of innovating and daring to build an increasingly efficient retail business. And the new generation of MGO is here for that – to use technology to elevate the shopping experience.