Entertainment · Film · 11 hrs ago

Pathé Plans Hypnosis Experiment to Let Film Fans Rewatch Movies as New

Pathé Plans Hypnosis Experiment to Let Film Fans Rewatch Movies as New

Pathé plans to test whether hypnosis can make familiar films feel new again.

The experiment, called Pathé REWIND, is scheduled for November 9 at a cinema in The Hague, Netherlands.

Thirty selected participants will take part, after registration closed.

Hypnotherapist Victor Kraemer will hold sessions before participants watch a film, with titles including The Matrix, Se7en, La La Land and Interstellar under consideration.

The aim is to see whether hypnosis can affect viewers’ memories of a movie and restore the surprise of a first viewing.

Pathé says there is no guarantee the experiment will work and makes no claims about hypnosis as a method.

The results are not yet known.

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What people are saying

Imke van SchaaijkPathé spokesperson
Who wouldn’t want to see their favorite film again for the very first time?
via Consequence
PathéCompany disclaimer
Pathé makes no claims regarding the effectiveness of hypnosis as a method.
via IGN