Business · Companies · 6 hrs ago
RevolutionRace to open its first German store in Oberhausen
Swedish outdoor brand RevolutionRace will open its first German store on October 31 at the Westfield Centro shopping mall in Oberhausen.
Germany is the company’s most important market, and it says North Rhine-Westphalia is one of its strongest regions.
The brand has so far sold mainly online in Germany, so the new shop will let customers try on clothes, check sizes and get advice in person.
Founded in 2014 by Swedish couple Niclas and Pernilla Nyrensten, the company grew from a small home-based start-up into an international business.
Its Nordwand hiking trousers have sold more than one million pairs and helped make the brand popular with hikers and trekking fans.
The Oberhausen opening brings RevolutionRace into German retail, with special offers, giveaways and other activities planned for visitors.
RevolutionRace will open its first German store on October 31 at the Westfield Centro shopping centre in Oberhausen.
The Swedish outdoor clothing company says Germany is its most important market.
The company chose the shopping centre because North Rhine-Westphalia is one of its strongest regions.
The store will let customers try on clothes, test sizes and get advice in person.
Until now, RevolutionRace has relied almost entirely on online sales in Germany.
- Who
- Swedish outdoor clothing company RevolutionRace.
- What
- It will open its first store in Germany.
- When
- October 31; the year is not stated.
- Where
- Westfield Centro shopping centre in Oberhausen, Germany.
- Why
- The company says North Rhine-Westphalia is one of its strongest regions.
This story does not have two clearly opposing sides.
Swedish couple Niclas and Pernilla Nyrensten founded RevolutionRace.
RevolutionRace is due to open its first German store at Westfield Centro in Oberhausen.
- Opening date
- October 31
- Store location
- Westfield Centro, Oberhausen
- Market
- Germany is the company’s most important market
- Founders
- Niclas and Pernilla Nyrensten
- Company founded
- 2014
What people are saying
After the opening of our stores in Sweden, this is a natural next step