Business · Companies · 2 hrs ago
Olive Young leads South Korea’s beauty and fashion apps
Olive Young was South Korea’s most-used beauty and fashion app in September, according to a survey of smartphone users.
Ably ranked second and Musinsa third, with 10.27 million and 7.53 million users, respectively.
Olive Young had 10.7 million users, measured as monthly users of each app.
App and payment data company Wiseapp Retail conducted the survey and announced the results on October 27.
The survey covered shopping apps focused mainly on beauty and fashion products, not general shopping apps.
Uniqlo had the fastest user growth, rising 58% from the same month a year earlier, while the rankings show which specialist shopping apps drew the largest audiences.
Olive Young was South Korea’s most-used beauty and fashion app in September, with 10.7 million monthly users.
Ably ranked second with 10.27 million users, followed by Musinsa with 7.53 million.
The findings were published on October 27 by app and payment data analysis company Wiseapp·Retail.
Uniqlo had the highest year-on-year user growth among the apps, rising 58%.
The survey covered commerce apps mainly selling beauty and fashion products and excluded general shopping mall apps.
- Who
- Olive Young ranked first among the beauty and fashion apps surveyed. Ably and Musinsa ranked second and third.
- What
- A survey found Olive Young had the most monthly users among the apps.
- When
- The ranking measured users in September. The findings were published on October 27, 2026.
- Where
- South Korea.
- Why
- Not stated
This story does not have two clearly opposing sides.
Olive Young recorded 10.7 million monthly users, ahead of Ably and Musinsa.
Wiseapp·Retail published the survey findings.
- Olive Young
- 10.7 million monthly users in September
- Ably
- 10.27 million monthly users in September
- Musinsa
- 7.53 million monthly users in September
- Uniqlo
- Highest year-on-year user growth, up 58%
- Survey scope
- Commerce apps mainly selling beauty and fashion products; general shopping mall apps excluded