Business · Companies · 1 hr ago
CJ OnStyle launches K-lifestyle shopping platform in three markets
South Korean retailer CJ OnStyle has launched a global shopping platform for K-lifestyle products.
The service is now available in the United States, Hong Kong and Singapore, with products in categories including beauty, wellness, fashion and K-pop.
The platform also has a section called Celeb Shop, whose first featured celebrity is actor Ha Ji-won, with products from her beauty brand Pouch24.
CJ OnStyle plans to add France, Japan and Taiwan this year, and says it will pursue collaborations with K-pop artists.
The company is also seeking local retail partners, including plans for K-lifestyle shop-in-shops with French retailer E.Leclerc, which has more than 1,200 stores.
The expansion aims to make Korean lifestyle products easier for overseas customers to access, with further physical-store partnerships also planned in the United States and Vietnam.
CJ OnStyle has launched a global online shopping platform for K-lifestyle products in the United States, Hong Kong and Singapore.
The platform offers products in beauty, wellness, fashion and K-pop-related categories.
CJ OnStyle plans to expand the service to France, Japan and Taiwan by the end of 2026.
The platform’s Celeb Shop section will begin with actor Ha Ji-won’s beauty brand, Pouch24.
The company is also pursuing partnerships with overseas retailers and plans to work with K-pop artists on content.
- Who
- CJ OnStyle launched the platform.
- What
- It opened a global online mall selling K-lifestyle products.
- When
- CJ OnStyle announced the launch on October 15, 2026.
- Where
- The service began in the United States, Hong Kong and Singapore.
- Why
- The platform aims to help overseas customers access and experience K-lifestyle products.
This story does not have two clearly opposing sides.
CJ OnStyle announced that its global mall had launched in the United States, Hong Kong and Singapore.
CJ OnStyle plans to expand the service to France, Japan and Taiwan.
- Initial markets
- United States, Hong Kong and Singapore
- Planned markets
- France, Japan and Taiwan by the end of 2026
- Product categories
- Beauty, wellness, fashion and K-pop
- Celeb Shop first featured brand
- Pouch24, presented by actor Ha Ji-won
What people are saying
We plan to help overseas customers experience K-lifestyle more familiarly and easily through various content on the global mall.