Business · Companies · 6 hrs ago
Mercedes-Benz launches its largest-ever model offensive
Mercedes-Benz has begun a major new model rollout with the CLA, the first model in the offensive.
The company says the plan is its largest-ever and aims to turn its business around.
An electric E-Class is expected to debut in autumn 2027, according to dealers who spoke about the plans.
The E-Class is a key business sedan, and the electric version would be the first time Mercedes offers it with an electric drive.
A new A-Class is expected in 2028 as the company’s entry-level model.
A G-Class convertible is also expected in autumn 2027, while a smaller, less expensive g-Class is planned for 2028.
More AMG versions are due next year, as Mercedes continues to roll out models.
Mercedes-Benz is pursuing the largest model offensive in its history to turn around the company’s fortunes.
The CLA was the first model in the offensive.
Handelsblatt reviewed the first registration figures but the article gives no numbers.
Dealers told Handelsblatt that an electric E-Class is expected to be presented at the IAA in Munich in autumn 2027.
The A-Class and a smaller G-Class are expected to arrive in 2028.
- Who
- Mercedes-Benz.
- What
- The company is pursuing the largest model offensive in its history, with new models planned in the coming years.
- When
- The offensive has begun; further models are expected in 2027 and 2028.
- Where
- The article discusses Mercedes-Benz’s plans and mentions a planned presentation at the IAA in Munich.
- Why
- Mercedes-Benz hopes the model offensive will help turn around the company’s fortunes.
This story does not have two clearly opposing sides.
The CLA forms the opening model of Mercedes-Benz’s model offensive.
Dealers told Handelsblatt that the electric E-Class is expected to be presented at the IAA in Munich.
A convertible version of the G-Class is expected to be launched.
The A-Class and the smaller g-Class are expected to reach the market.
- First model
- CLA
- Planned presentation
- Electric E-Class at the IAA in Munich in autumn 2027
- Expected launch
- G-Class convertible in autumn 2027
- Expected launch
- A-Class in 2028
- Expected launch
- Mini g-Class in 2028
What people are saying
The sporty coupé is a hit