World · Europe · 1 hr ago
At least 13 UK universities offer degrees focused on content creation
At least 13 UK universities and colleges offer degrees focused on content creation, including courses in social media and digital media.
The courses come as students increasingly choose content creation over traditional media and journalism degrees, according to one university.
Children's career ambitions are also being shaped by social media: earlier research found 60 per cent of middle and high school students wanted to become influencers or had chosen a career based on social media.
The growth of these courses reflects a wider creator economy, in which YouTube generated more than £2.8 billion for the UK economy last year and supported the equivalent of 60,000 full-time jobs.
Oxford, Durham and Sheffield say they do not offer influencer degrees; all three said they have no plans to introduce them.
At least 13 UK universities and colleges offer courses specifically focused on content creation.
Courses include subjects such as social media content creation, digital content creation and content creation with marketing.
The report says students are increasingly choosing content creation courses over traditional media and journalism degrees.
Oxford, Durham and Sheffield said they do not offer such courses; the universities also said they had no plans to introduce them.
- Who
- At least 13 UK universities and colleges offer content creation courses.
- What
- Courses focus on content creation and related subjects, including social media and digital content creation.
- When
- The report was published on 15 November 2026.
- Where
- The courses are offered at universities and colleges across the UK.
- Why
- The article links their growth to student demand and the rising influence of social media on career choices.
This story does not have two clearly opposing sides.
YouTube generated more than £2.8 billion for the UK economy, according to figures cited from Oxford Economics' 2025 economic impact report.
Research found that 60 per cent of middle and high school students wanted to become influencers or had chosen a career based on social media.
The Daily Mail reported that at least 13 UK universities and colleges offer courses focused on content creation.
- Institutions
- At least 13 UK universities and colleges
- YouTube contribution
- More than £2.8 billion to the UK economy in 2025
- Jobs supported
- Equivalent of 60,000 full-time jobs
- Student aspirations
- 60 per cent of middle and high school students in the cited research
- Universities with no courses or plans
- Oxford, Durham and Sheffield
1 source
What people are saying
We don't offer an influencer course or degree at any level, undergraduate or postgraduate, and we have no plans to introduce one.