Business · Companies · 8 hrs ago
Santos, Umbro and Pelé Brand launch fashion collection
Santos, Umbro and Pelé Brand are launching a clothing collection on October 23, 2026, the date Pelé would have turned 86.
Pelé Brand belongs to NR Sports, which is led by Neymar, and the collection expands the brands’ existing partnership.
The line includes coats, sports tailoring, shirts and T-shirts with references to Pelé and Santos.
Its inspiration comes from Santos’s international tours in the 1960s and 1970s, including what players wore away from the pitch.
The collaboration began in April, when Pelé’s celebration silhouette replaced Umbro’s logo on Santos uniforms; its first product was a limited run of 1,091 official shirts.
The new collection takes the partnership beyond football shirts and into fashion, aiming to reach consumers outside stadiums.
More releases are planned in the coming months, with themes linked to football, Santos and Brazil.
Santos, Umbro and Pelé Brand are launching a fashion collection inspired by the club’s international travels in the 1960s and 1970s.
The collection includes a coat, a jacket, sports tailoring trousers, a sports shirt and T-shirts.
The launch is scheduled for October 23, the date Pelé would have turned 86.
Pelé Brand is owned by NR Sports, which is owned by Neymar.
The collection expands a partnership that had focused on football shirts and is part of the “O Nome Além do Tempo” project.
- Who
- Santos, Umbro and Pelé Brand, which belongs to NR Sports.
- What
- They are launching a fashion collection inspired by Pelé and Santos.
- When
- October 23, 2026, the date Pelé would have turned 86.
- Where
- Not stated.
- Why
- The collection expands the partnership into fashion and aims to connect Pelé’s history and Santos with consumers beyond football.
This story does not have two clearly opposing sides.
Santos replaced Umbro’s logo on its uniforms with the silhouette of one of Pelé’s celebrations.
The partnership’s first commercial product was released: a limited, numbered edition of Santos’ official shirts.
Santos, Umbro and Pelé Brand are scheduled to launch the fashion collection.
- Launch date
- October 23, 2026
- Pelé’s age
- He would have turned 86 on the launch date
- Collection inspiration
- Santos’ international travels in the 1960s and 1970s
- First product run
- 1,091 limited, numbered official Santos shirts
- Project
- O Nome Além do Tempo
What people are saying
This collaboration represents an important step in expanding Pelé Brand’s presence, connecting its history to new areas such as fashion, lifestyle and culture.
There is a very distinctive aesthetic from that period, in the way the team presented itself and represented Brazil around the world.