Business · Companies · 2 hrs ago
Handsome plans 10 System Paris stores in Japan by 2030
South Korean fashion company Handsome is bringing its System Paris brand to Japan under an exclusive distribution deal with a Japanese consortium.
The brand grew out of System and System Homme collections shown at Paris Fashion Week since 2019.
Its first Japanese store is planned for Hankyu Men's Tokyo next February.
Handsome plans to expand to 10 stores by 2030, focusing on department stores in Tokyo, Osaka and Nagoya.
The move is an expansion into a new national market for a brand Handsome says has established its design and quality credentials in Europe.
The company expects Japanese shoppers to respond well, but no sales targets or further opening dates were given.
Handsome plans to expand its System Paris brand to 10 stores in Japan by 2030.
The South Korean fashion company has signed an exclusive Japanese distribution agreement with the Tatsuno-Urn consortium.
The first store is scheduled to open at Hankyu Men's Tokyo in February 2027.
Handsome plans to focus on department stores in major cities including Tokyo, Osaka and Nagoya.
System Paris is a standalone brand based on global collections shown at Paris Fashion Week since 2019.
- Who
- Handsome, part of South Korea’s Hyundai Department Store Group, and the Tatsuno-Urn consortium.
- What
- Handsome plans to launch System Paris in Japan and expand to 10 stores by 2030.
- When
- The plan was announced on November 1, 2026. The first store is scheduled for February 2027.
- Where
- Japan, with planned stores in Tokyo, Osaka and Nagoya.
- Why
- Handsome expects the brand’s quality and design, recognized in Europe, to appeal to Japanese consumers.
This story does not have two clearly opposing sides.
System and System Homme began showing their global collections at Paris Fashion Week.
Handsome announced the Japanese launch plan and its exclusive distribution agreement with the Tatsuno-Urn consortium.
The first System Paris store is scheduled to open at Hankyu Men's Tokyo.
Handsome plans to expand the brand to 10 stores in Japan.
- Target store count
- 10 by 2030
- First store
- Hankyu Men's Tokyo, February 2027
- Planned cities
- Tokyo, Osaka and Nagoya
- Distribution partner
- Tatsuno-Urn consortium
- Brand collection debut
- Paris Fashion Week, 2019
What people are saying
System Paris has proven its quality and design competitiveness on the European stage, so we expect it to be sufficiently competitive with Japanese consumers as well and to receive a good response.