Business · Trade · 1 day ago
More Brazilian shoppers consider sustainability, but cost remains a barrier
An Ipsos survey found that 47% of people in Brazil look into whether products or companies are environmentally responsible before buying.
That share is up from 44% in earlier measurements cited in the study.
The habit varies by income: 61% of people in the highest-income class say they check, compared with 44% in class C. Younger people aged 18 to 24 were less likely than other age groups to do so, at 39%.
Price can make sustainable choices harder: one São Paulo shopper said organic chicken costs at least 50% more than conventional chicken.
Most people who check do so for only some purchases: 54% consult information for most products, while 21% do so for a small share.
The survey says companies need to make their environmental commitments clear, verifiable and affordable for consumers.
A 2026 Ipsos survey found that 47% of respondents seek information about sustainability before buying products, up from 44% in earlier measurements.
The survey found that income affects this behavior: 61% of people in class A look for such information, compared with 44% in class C.
Price remains a barrier, and the Ipsos report says sustainability choices also depend on access and the availability of reliable information.
Most respondents who check sustainability information do so for only some of their purchases.
Consumers interviewed in São Paulo said they consider companies’ environmental and social records, but may avoid products that cost too much.
- Who
- Brazilian consumers surveyed by Ipsos, including shoppers interviewed in São Paulo.
- What
- More shoppers say they check product or company sustainability before buying. Cost and access remain barriers.
- When
- The survey’s latest measurement was in 2026. The article was published on November 8, 2026.
- Where
- Brazil; the consumers interviewed in the article live in São Paulo.
- Why
- Some shoppers want to support companies they consider socially and environmentally responsible. Higher prices and difficulty finding reliable information can limit their choices.
This story does not have two clearly opposing sides.
The share of respondents who said they seek sustainability information before buying was 44%.
The share rose to 47% in the latest Ipsos measurement.
- Survey result
- 47% of respondents seek sustainability information before buying
- Earlier result
- 44% in previous measurements
- Class A
- 61% seek sustainability information before buying
- Class B
- 52% seek sustainability information before buying
- Class C
- 44% seek sustainability information before buying
- Organic chicken price
- At least 50% more than conventional chicken, according to the article
What people are saying
The results show that sustainability is more present in the decision-making process, but its adoption still depends on income, price, access and ease of finding reliable information.
I have a young daughter, so I do not give up organic products for health reasons.
We cannot ignore everything that is happening with the climate and society. Everyone has responsibility.
The problem is that it seems the industry does not care.