Business · Companies · 2 hrs ago
Meta says more than 10 million people use its Muse AI app
Meta says its AI app Muse has more than 10 million users.
CEO Mark Zuckerberg said over a quarter of Muse’s engaged users use its AI agent to shop, with an average purchase of more than $200.
Muse uses Plaid’s connector to help link purchases with payment services.
Meta sees the shopping activity as a sign that Muse has found a use people want, and plans to grow the service and its revenue.
The company aims to earn money by taking a share of commerce on Muse and charging some users for advanced features.
Zuckerberg said Meta expects Muse to eventually bring in more revenue per user than its existing apps.
Meta also plans to bring Muse to smart glasses launching next month, and has described a future network where users’ assistants could work with friends’ and businesses’ agents.
Meta said its Muse AI app has been adopted by more than 10 million users.
Mark Zuckerberg said more than a quarter of Muse’s engaged users use the AI agent for shopping, with an average purchase size above $200.
About 25% of people who set up Muse use it daily, Zuckerberg said.
Meta plans to scale Muse, increase its revenue and reduce the cost of running it.
Zuckerberg said Muse is expected to become part of Meta’s smart glasses strategy and a planned network connecting users’ AI agents.
- Who
- Meta and its CEO, Mark Zuckerberg, announced Muse’s user figures and described its use.
- What
- Meta said its AI app Muse has more than 10 million users, and that shopping is a popular use.
- When
- Meta shared the figures during its third-quarter earnings call on Wednesday.
- Where
- Not stated
- Why
- Not stated
This story does not have two clearly opposing sides.
Market intelligence firm Sensor Tower released estimates of Muse’s user numbers.
Meta said during its third-quarter earnings call that Muse had more than 10 million users.
- Muse users
- More than 10 million
- Daily use
- About 25% of people who set up Muse use it daily
- Shopping activity
- More than a quarter of engaged users shop with Muse
- Average purchase size
- Over $200
- Cost efficiency target
- Meta expects to improve it by more than 10x in the next year
2 sources
What people are saying
Plaid told us that they hadn’t seen activity like they’re seeing with their connector on any other service before.
In the near term, Muse is very compute-intensive to run, but we expect to improve its cost efficiency by more than 10x in the next year, which will enable it to be profitable once the revenue lines are at scale.
Having your personal superintelligence with you throughout the day will be the most important part of the experience.
And if you want to buy something, it’s not just navigating to that business’s website; it’s talking to their agent.