Business · Companies · 14 hrs ago
UEFA Offers €25,000 for Fan Transport Solutions at 2027 Champions League Final
UEFA is offering €25,000 to develop smarter ways to move fans at the 2027 Champions League final in Madrid.
The final is scheduled for June 5 at Atlético Madrid’s Metropolitano stadium.
The funding is part of UEFA’s fourth innovation programme, run with Atlético Madrid’s innovation centre, to address transport and logistical challenges at major sporting events.
The programme seeks tools to predict travel flows, guide fans toward suitable routes and transport, and use live data to manage crowds and communicate changes.
Applicants must have a working prototype or a solution already tested in real conditions, and may include startups, universities and non-profit organisations.
Applications close on November 29, 2026, with selected projects due to be announced in December.
Trials will run from January to May 2027, and results will be presented in Madrid on June 3, two days before the final.
The aim is to test solutions that could also be used to manage crowds at other major events.
UEFA is offering €25,000 to support technology solutions for moving fans at the 2027 Champions League final in Madrid.
The programme seeks tools to manage crowds, improve transport and ease movement around the event.
It focuses on forecasting travel flows, combining smart and sustainable travel options, and using real-time data to manage crowds.
Startups, universities and non-profit organisations can apply if they have working prototypes or solutions tested in operational settings.
Applications close on 29 November 2026, with pilot testing scheduled from January to May 2027.
- Who
- UEFA, working with Atlético Madrid’s innovation centre, is running the programme for startups, universities and non-profit organisations.
- What
- It is offering €25,000 to develop and test solutions for fan transport at the 2027 Champions League final.
- When
- The final is scheduled for 5 June 2027. Applications close on 29 November 2026.
- Where
- Madrid, Spain, including the Metropolitano stadium.
- Why
- To improve fan movement, manage crowds and address transport and logistical challenges at major sporting events.
This story does not have two clearly opposing sides.
The deadline for applications is scheduled.
The selected projects are due to be announced.
The projects are scheduled to undergo pilot testing.
Results from the selected projects are due to be presented at an event in Madrid.
The Champions League final is scheduled to take place at the Metropolitano stadium.
- Funding
- €25,000
- Final date
- 5 June 2027
- Venue
- Metropolitano stadium, Madrid
- Application deadline
- 29 November 2026
- Pilot testing
- January-May 2027
- Result presentation
- 3 June 2027, Madrid