Business · Companies · 2 hrs ago
Direcional reports R$228 million in operating cash generation
Homebuilder Direcional reported R$228 million in operating cash generation for the third quarter.
That was twice the R$114 million recorded in its preliminary results a year earlier, though the company did not provide a direct comparison with the same quarter of 2025.
Its accounting cash generation was R$10 million, a different measure from operating cash generation.
Contracted net sales fell about 27% to R$1.05 billion, while launches dropped 45.7% to R$1.1 billion.
Direcional said sales were affected by regional events, the World Cup, holidays, changes in customer approval processes and more cancellations than usual.
It delayed most launches until late in the quarter, with eight of its 10 projects launched from September 15 onward.
The company expects seven launches in October, after postponing projects to the second half of the quarter.
Direcional reported R$ 228 million in operating cash generation in the third quarter.
The company said the figure was higher than its performance a year earlier, when a preliminary result put cash generation at R$ 114 million.
On an accounting basis, cash generation from July to September was R$ 10 million.
Net contracted sales totaled R$ 1.05 billion, down about 27% from a year earlier, while launches fell 45.7% to R$ 1.1 billion.
Direcional said it postponed launches to the second half of the quarter, especially September, amid weaker sales conversion.
- Who
- Direcional, a construction and real estate development company focused on the affordable housing segment.
- What
- It reported R$ 228 million in operating cash generation in the third quarter.
- When
- The third quarter, from July to September; the company disclosed the result on October 14.
- Where
- Not stated.
- Why
- Direcional cited weaker sales conversion amid regional events, the World Cup, vacation periods and changes to the customer review and approval process.
This story does not have two clearly opposing sides.
Direcional recorded R$ 228 million in operating cash generation and R$ 10 million in accounting cash generation.
Eight of Direcional’s 10 launches in the quarter took place from September 15 onward.
Direcional disclosed its third-quarter operating cash generation.
The company projected seven launches.
- Operating cash generation
- R$ 228 million
- Accounting cash generation
- R$ 10 million
- Net contracted sales
- R$ 1.05 billion, down about 27% year over year
- Launches
- R$ 1.1 billion, down 45.7%
- Quarterly projects launched
- 10, including eight from September 15 onward
What people are saying
The lower conversion of sales resulting from the cumulative effect of regional events, the World Cup, vacation period and changes in the customer analysis and approval process... we adopted the strategy of postponing launches to the second half of the quarter, especially in September.
It is worth noting that net sales were still affected by a volume of cancellations above normal.