Business · Companies · 2 hrs ago
TheBorn Korea chief delivers pizzas for a day to promote new menu
TheBorn Korea chief Baek Jong-won delivered pizzas for a day at a Paik’s Boy Pizza franchise in South Chungcheong Province.
He appeared in a video posted to his YouTube channel the previous day, meeting customers as he made deliveries.
He gave customers an extra pizza featuring the new menu item, paying for the additional pizzas himself.
The new Cheeze Kick Yeoltan Bulgogi Pizza adds cheese and red pepper to the chain’s existing Yeoltan Bulgogi Pizza.
Baek also took pizzas to firefighters at Gyeryong Fire Station, after telling them he would bring lunch.
The promotions are intended to publicize the new menu and give customers an unexpected treat.
Baemin is offering a 7,000-won discount on all Paik’s Boy Pizza items through November 15, with an additional 3,000-won discount on the new pizza through November 11.
TheBorn Korea chief Baek Jong-won worked as a delivery driver for a day to promote a new menu at its Paik’s Boy Pizza brand.
He delivered pizzas by motorcycle to customers at a franchise in South Chungcheong Province.
Baek gave customers an extra pizza featuring the new menu, paid for with his own money.
He later brought pizzas to the Gyeryong Fire Station after telling firefighters he would deliver lunch.
The new Cheese Kick Yeoltan Bulgogi Pizza adds cheese and red pepper to the brand’s Yeoltan Bulgogi Pizza.
- Who
- Baek Jong-won, chief of TheBorn Korea, delivered pizzas.
- What
- He worked as a pizza delivery driver for a day to promote a new menu.
- When
- The video was uploaded the day before the company’s announcement on Nov. 6, 2026.
- Where
- At a Paik’s Boy Pizza franchise in South Chungcheong Province and at Gyeryong Fire Station.
- Why
- The company said he aimed to help promote a franchise’s new menu and bring customers an unexpected treat.
This story does not have two clearly opposing sides.
Baek’s YouTube channel uploaded a video of him delivering pizzas for a day.
TheBorn Korea announced Baek’s delivery activity.
Baemin offered an additional 3,000 won discount on the Cheese Kick Yeoltan Bulgogi Pizza.
Baemin offered a 7,000 won discount on all Paik’s Boy Pizza menu items.
- New menu
- Cheese Kick Yeoltan Bulgogi Pizza
- Base pizza
- Yeoltan Bulgogi Pizza
- Delivery location
- A Paik’s Boy Pizza franchise in South Chungcheong Province
- Fire station visit
- Gyeryong Fire Station
- Discount
- 7,000 won off all menu items through Nov. 15
- Additional discount
- 3,000 won off the new pizza through Nov. 11
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What people are saying
Baek directly went out to deliver to help promote the franchise’s new menu and bring customers an unexpected delight.
I’ll bring you pizza at lunchtime.
You really sent it.